ADVERTISING  WEEK

TV viewing is growing exponentially and the capabilities for advertisers and marketers are extremely attractive. People are no longer thinking about the screens, but about the people watching those screens. Given that there are unprecedented choices blending content and device your organization must find a way to stand out. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way? This panel will help you navigate these questions.

Moderator: Kelly Abcarian, SVP, Product Leadership, Nielsen
Panelists: Tal Chalozin, CTO & Co-founder, Innovid; Steve Mandala, President, Advertising Sales & Marketing, Univision; Tom Donohue, SVP, Chief Operating Officer, New York Interconnect (NYI); Walt Horstman, President, TiVo
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Learn from video experts, platforms and brands on how best to navigate the new living room -- from sound quality, to storyline, call to action, measurement and analysis – and trying to design ads for the big screen. Data collection and analysis will be critical to ensuring marketers are leveraging the power of CTV advertising effectively to drive customer engagement and ROI.

Moderator: Tal Chalozin, CTO & Co-founder, Innovid
Panelists: Seth Walters, VP, Demand Partnerships, Roku; Garrett Winkler, Director, Connected Television Lead, Modi Media; Ed Davis, EVP & Chief Product Officer Advertising, Fox Networks Group
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Attendees will learn how to improve lift across brand metrics, consumer engagement, video completion rates and time earned; best practices for creating and delivering real-time personalized video experiences; how to use digital video as a complement to linear TV; and tips to fulfill the promise of CTV.

Moderator: Beth-Ann Eason, President, Innovid
Panelists: Ron Amram, Manager Global Marketing - Media Global Commerce, Heineken; Nadine Karp McHugh, SVP, Omni Media, L’Oréal USA; Lisa Mathison, Sr. Director of Media, Conagra Brands
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Moderator: Beth-Ann Eason, President, Innovid
Panelists: Michelle Froah, VP Digital Transformation, Samsung Electronics of America; Mariana Saddakni, Head of Digital Marketing & Social Media, DirecTV, AT&T; Daryl Drabinsky, Director of Digital Communications, Aetna; Rosemarie Iannucci, Director, eCommerce Marketing Head, North American Beverages, PepsiCo; Carmen True, VP Digital Experience & Marketing Innovation, HP
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