THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x
Who lives in a pineapple under the sea? SpongeBob SquarePants.
Reimagine TV Advertising? We Did That—and There’s a Highlight Reel
Fragmented audiences, outdated legacy measurement, rapidfire shifts in consumer trends—and, most importantly, the resilience to overcome every one of those obstacles. That’s ad biz, baby. Campaign Magazine partnered with Innovid to interview some of ...
The Surge in QR Code Usage Has Serious Lasting Power
Back at the very beginning of 2020, I remember staying up, coffee in hand, researching predictions and behavioral changes we were about to see in the coming year. Then, almost immediately, I remember scrapping all those plans and working on ...
Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality
There's no doubt that scalability and efficiency are two of the driving factors for marketers when selecting their preferred partners. This is perhaps nowhere more important than when selecting third-party measurement partners, especially when it ...
Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
The holy grail for any brand is a 360-degree understanding of their customer, but concerns around signal loss, walled gardens, and data ownership seem to be mounting by the day. Even the news of Google delaying its deprecation of cookies wasn’t met ...
Innovid Measures 80% Unique Reach Percentage for General Motors
There is still a misconception in the advertising industry that CTV has a frequency problem. As part of a recent study on CTV measurement, we monitored frequency across 36 campaigns and found that the average frequency was only 4.6. In addition, we ...
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Though connected TV (CTV) has been steadily gaining traction throughout the past few years, the effects of 2020 propelled it to the forefront of every marketing conversation. Emarketer estimates that CTV investments in the U.S. grew by over 40% last ...
The Importance of Storytelling Ads in Connected TV Advertising
We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...
The State of CTV Advertising Market: New Research with Digiday
When the pandemic confined people to their homes, streaming became a main source of information, entertainment, and escape. The freedom to view content on any device at any time became even more of a necessity for consumers and greatly accelerated ...
OTT Composer Changed the Game for Publishers
Having been focused on advanced video solutions at Innovid for the past few years, I’ve witnessed life before and after Innovid’s OTT Composer, a creative tool that allows brands and publishers to build their own interactive CTV ad experiences. In ...
