Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
The future of cross-platform TV advertising isn't some far-off concept. It’s happening right in front of us – right here, right now. In an exciting new video series, Innovid and Campaign UK partnered at Cannes Lions to ask executives across the buy- ...
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Powering ad delivery, personalization, and measurement for the world’s largest brands, Innovid sits on a ton of data. To put it another way, we collect approximately 6 billion data points from over 1 billion ads each day. That’s the equivalent of ...
AI in Ad Tech: Cutting Through Hype & Harnessing Potential
“AI Mania” is in full swing across every possible industry – and adtech is no exception. There’s a strong appetite for AI to enhance campaigns, optimize creatives, and improve audience targeting. This frenzied moment is also fueled by growing fears ...
Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO
So, what's the secret to personalizing ads at scale for multiple audience groups across multiple channels? Build 343 unique creative versions, in less than one hour. Just kidding! But you can leverage Innovid’s dynamic creative optimization (DCO) ...
It’s All About the Creative
When looking at the various reach and frequency reports available to marketers, the metrics generally focus on a certain time period, campaign, publisher, or network. These are very important in understanding macro-level trends, but there is often ...
3 CTV Strategies to Spur More CPG Brand Loyalty
TV has long been a cornerstone for CPG advertising due to several factors. Many of their products are well-established, so there’s a need to maintain brand recognition via mass reach, as well as drive higher purchase volume and brand loyalty. Repeat ...
Mechanizing Your Media Ops with DCO: Future-proof for 2023
It’s almost 2023, and you know what that means — media planning season is upon us! It’s time for brand and agency teams to begin to make sense of previous year’s learnings while gearing up for new tests.
Fueling The Future of Creative with Auto Optimization
When thinking about the future of creative, what comes to mind? Likely technology–perhaps something along the lines of artificial intelligence or the ad from Minority Report. But it’s not only about the process of building standout, unique ...
Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook
Welcome, foolish mortals enlightened marketers, to the Haunted Mentions. These are the scary stories consumers tell in the dark — or on Twitter — about brands that have taken their personalization tactics too far. To avoid spooking your audiences, ...
*New* Ad Authoring Tool: Adobe Animate Composer
Here’s a tricky question: how many versions of your ad are needed to personalize? For some instances it’s ten, for others it can be thousands. No matter the answer, one thing is consistent across advertisers, developing ads needs to be flexible ...
