Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...
Why consumer engagement is key for back-to-school retail campaigns
This piece originally appeared on The ANA's Forward Summer break has only just started in most American schools but savvy brand marketers in the retail sector are already preparing to launch their back-to-school campaigns.
Tune In: How Connected TV Drives Return on Ad Spend
As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend that bridges the two: the convergence of digital and linear television. As the leading independent video and connected TV advertising platform, Innovid ...
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, mobile, and connected TV. Our team analyzes these impressions to identify trends, insights, and opportunities. Our annual Global Video Benchmarks ...
Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game
We’re proud to announce we launched the first-ever live streaming interactive Connected TV campaign for a Kellogg’s Pringles spot during this year’s Super Bowl LIII. The interactive TV advertising campaign delivered addressable creative, shoppable ...
Top 3 Takeaways from the NAB Streaming Summit
Top broadcasters, tech innovators, and TV industry heavy-hitters filled the Jacob Javits Center during NAB’s Streaming Summit in NYC — all advocating betterment for TV and OTT/CTV ecosystems. This smaller version of NAB’s annual Vegas show acted as ...
