Unlock the Power of Data-Driven Video
Innovid helps brands create, deliver, and measure data-driven video experiences across all channels, social platforms, and devices.
The benefits of data-driven video far surpass those of standard pre-roll video.
Below are some case studies, see for yourself how two industry leading brands, Conagra and Channel 4, leveraged Innovid's data-driven video technology to drive business outcomes and deliver the most relevant message to consumers.
ONE-TO-ONE MESSAGING
Innovid teamed up with Conagra to transform the brand's messaging approach from "one-to-all" to "one-to-one" with a dynamic data-driven video campaign. Using Conagra's DMP data to determine consumer preferences, Innovid's technology enabled Conagra consumers to get more tailored, relevant messaging.
VIDEO RESULTS
Drove 200% lift in brand metrics through personalized, dynamic video content.
PERSONALIZED AUDIO + VIDEO
Innovid partnered with Channel 4 to introduce personalized audio for the new feature film "Alien: Covenant." To enhance the eeriness of the trailer, we used Channel 4's publisher data to personalize audio and video that addressed the viewer by name urging them to "run."
VIDEO RESULTS
Resulted in a 54% uplift for engagement along with industry coverage for both Channel 4 and 20th Century Fox.