The newly enhanced InnovidXP Platform delivers a unified view of measurement and outcomes across converged TV campaigns, uniquely powered by the scale and automation of Innovid’s global ad server. Built to scale locally, nationally, and even globally, InnovidXP offers full ownership to view, analyze, and export data however you need to, whenever you want. With over one billion MRC-accredited impressions processed daily, Innovid’s media independence ensures industry neutrality and proven accuracy across every TV publisher. With a single button click, creative delivery decisioning is informed by InnovidXP measured outcomes, ensuring that the best-performing ads find the right audience.
Simply put, InnovidXP makes your life easier through automated workflows, featuring insights to innovate your marketing strategy and instant optimization opportunities that deliver results and save you money, all within a single platform.
