Resources
Articles by
Innovid
Innovid Measures 80% Unique Reach Percentage for General Motors
How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Innovid Measures 87% Unique Reach Percentage for Whirlpool
How Innovid enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
How to Achieve ROI Growth with Personalization at Scale: Lessons from Mondelez
How Mondelez achieved year-over-year ROI growth by delivering true personalization at scale.
Innovid Adds Audio Ad Server to Offering
New audio capabilities round out Innovid’s omni-channel delivery platform, which already includes TV, video, display, social, and DOOH.
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