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Google announced it will phase out third-party cookies by 2022 and replace it with the “Google Privacy Sandbox.” Here's what advertisers need to know.
Can you guess how these global brands are thinking about TV advertising? Test your knowledge on what top executives are looking to learn at this year's CES.
Linear TV is nowhere near extinction. The more digital player in town—connected TV —continues to shake things up. By 2023 nearly half of US households will eliminate linear TV completely.
Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.
As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust, and authenticity.