Innovid

Upfronts & NewFronts are an exciting time in our industry as they set the stage for TV and digital video innovation in the year ahead and CTV is in center focus.

Over-the-top (OTT) and connected TV (CTV) are primed to take center stage at NewFronts this year and advertisers and publishers should take note for the future.

This year, marketers accelerated strengthening their personalization strategies. Personalized video marketing can result in a 200% lift in brand metrics.

Check out these tips to make your Facebook video more effective and optimize for mobile-first, interactive, and data-driven experiences.

Streaming services pushed cable into the realm of nice-to-have rather than a necessity. Learn more about why it's time to give up your cable subscription.