Articles by
Simeon Powers
Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall
How Innovid’s DCO technology and social integrations helped Mondelēz elevate its approach to personalization.
The Importance of Storytelling Ads in Connected TV Advertising
Tips for bringing your connected TV advertising to life with sequential personalization tactics.
Social’s Surge in the Time of Distancing
As social media activity surges, it’s important for advertisers to choose tools that allow them to both reach and resonate with their audiences.
A Year of Marketing From the Living Room
Working from home for a full year. A year of marketing from the living room.
[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers
Today's marketer needs to manage digital marketing strategies that are always evolving. Watch our video to learn how to achieve personalization at scale.
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