Adtech Empowers Industry Evolution: Predictions for 2023
If adtech embodied a person, by some accounts, it would be turning 28 this year. And, as with most humans, approaching the big 3-0 can bring plenty of adult growing pains, but also opportunities for lasting growth and positive change.
3 CTV Strategies to Spur More CPG Brand Loyalty
TV has long been a cornerstone for CPG advertising due to several factors. Many of their products are well-established, so there’s a need to maintain brand recognition via mass reach, as well as drive higher purchase volume and brand loyalty. Repeat ...
Identity: Look Back/Look Ahead with Winterberry Group
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex as consumers become increasingly protective of their personal information. As this year comes to an end, we spoke with Bruce Biegel, Senior ...
The Great Unification of Converged TV is Here
TV is amidst a revolution. There’s more content than ever before, and the modern viewer consumes it on their own time, in their own way, and via a variety of devices.
Extra Credit: Innovid Earns New MRC Accreditation!
Innovid can officially add 1 more MRC accreditation across 3 environments to our credentials!
Mechanizing Your Media Ops with DCO: Future-proof for 2023
It’s almost 2023, and you know what that means — media planning season is upon us! It’s time for brand and agency teams to begin to make sense of previous year’s learnings while gearing up for new tests.
Fueling The Future of Creative with Auto Optimization
When thinking about the future of creative, what comes to mind? Likely technology–perhaps something along the lines of artificial intelligence or the ad from Minority Report. But it’s not only about the process of building standout, unique ...
Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook
Welcome, foolish mortals enlightened marketers, to the Haunted Mentions. These are the scary stories consumers tell in the dark — or on Twitter — about brands that have taken their personalization tactics too far. To avoid spooking your audiences, ...
