Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.

Marketing leaders from P&G, Ford, GM and other leading brands discussed crucial trends in advertising with Beet TV and Innovid.

Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend. 

Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.

Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.

Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.

In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains the power of shoppable advertising and why her credo is, “Make everything shoppable, everywhere, all the time.”

LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.

At ANA, CIMM, and AWNY conferences, Innovid executives delivered insights and actionable advice on CTV advertising, sustainability, retail media, measurement, and more.