Vertical Benchmarks Week: "2024 Advertising Insights Report for Pharma"
Editor's Note: It's Day 3 of Innovid's "Vertical Benchmarks Week." Today, we're focused on our pharmaceuticals sector report, where we're sharing Innovid's unique data from hundreds of billions of impressions on frequency, reach, and creative ...
Google and Cookies: The Saga Continues, But Not In The Way You Expected
In the wake of a relatively quiet news cycle over the weekend (not), Google made waves by announcing on Monday a significant shift in strategy: they're no longer phasing out third-party cookies in their Chrome browser as previously planned.
Vertical Benchmarks Week: "2024 Advertising Insights Report for Finance/Insurance"
Editor's Note: It's Day 2 of Innovid's "Vertical Benchmarks Week." Today, we're focused on our finance/insurance sector report, where we're sharing Innovid's unique data from hundreds of billions of impressions on frequency, reach, and creative ...
How marta GmbH boosted website visits by 400% with InnovidXP
Marta GmbH is a Germany-based direct-to-consumer advertiser that has transformed eldercare by enabling families and caregivers to connect seamlessly. To expand its reach and assist more families, marta GmbH set out to revolutionize its advertising ...
Innovid Introduces "Identity Unlocked"
Perhaps no one said it better than Digiday in response to the latest in cookie news. “Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.”
Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising
In February 2024, Roundel, Target’s retail media network, surveyed 2,876 Target guests to understand how they watch and stream content, their CTV purchase preferences, and how they interact with advertising.
