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INNOBLOG

The Awakening of Telecom: Video Insights from Innovid iQ

The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...
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Merging Work and Home: How Product Management Kept My Family Sane During The Pandemic

As you probably know, being a parent can often be quite challenging, but doing so while maintaining a full-time job makes things even harder. It requires us to compromise, prioritize, and let things go. This is the essence of being a working parent, ...
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Social’s Surge in the Time of Distancing

With the majority of us under stay-at-home orders last year, we had to rely on unconventional means to interact and meet with our friends. It’s unsurprising that digital ruled our relationships, sending our time on video calls and social media ...
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The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...
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The Future of TV: A Clubhouse Chat

It’s been a busy few weeks for television. Announcements came out of all corners, from Roku to the NFL. With so much going on, Rich Greenfield, General Partner at LightShed Ventures, and I thought it was an opportune time to gather some of the ...
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Comcast Technology Solutions Becomes Latest Partner to Join Innovid Bridge

Earlier this year Innovid announced the development of a new API, Innovid Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is the ...
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Employee Spotlight: Nirali Jain, Sales Director, Brand Solutions

Innovid is a product of its people. We pride ourselves on the culture that we’ve fostered throughout the years, a people-centric culture driven by generosity, a sense of daring, and the knowledge that, together, we are unbeatable. Nirali Jain, our ...
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Marketing Trends Podcast: Extending Audience Reach with CTV

Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...
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A Year of Marketing From the Living Room

The rain patters softly against the windows of my one bedroom apartment. A storm is always an abnormal sight in Los Angeles, but then again nothing about this year has been normal. Rapidly approaching a full year of working from my living room, I’ve ...
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Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Just about a year after lockdowns upended life -- and advertising -- across the world, we’re starting to see the light at the end of the COVID-19 tunnel. Vaccines are being distributed, things are starting to reopen, and advertising dollars are ...
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