Chris Karl, Chief Business Development Officer at JEGI Clarity, shares his insights on the shift of live sports moving from linear TV to streaming and its implications for advertisers. 

At CES 2025, Innovid played a central role in conversations about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers.

An overlooked advantage of CTV advertising on live-streamed sports is the ability to leverage advanced creative, such as DCO and interactive ads, for personalization, engagement, and commerce.

These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization technology to create personalized advertising.

These notable interactive and shoppable ads, which Innovid helped create in 2024, offer a glimpse of what interactive advertising can do for brands and agencies.

As the advertising industry continues to evolve at a breakneck pace, here are key trends identified by Innovid that are redefining how brands connect with audiences.

Innovid's top 10 blog posts of 2024 covered ad servers, our Harmony initiative, QR codes in TV advertising, and the impact of streaming on Super Bowl ads. 

Innovid case study: Eicoff leveraged the granularity and customizability of Innovid measurement to reduce client cost per response by 35%.

Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.

Marketing leaders from P&G, Ford, GM and other leading brands discussed crucial trends in advertising with Beet TV and Innovid.