3 CTV Advertising Takeaways from General Motors
What makes a standout ad in 2022? Adding value to the consumer. It’s no secret either–from measurements to personalized creatives, advertisers are more committed to deeply understanding their audiences than ever before.
CTV Takes Center Stage in Latest Global Benchmarks
The past two years have affected us all personally and professionally. The repercussions from a cycle of closures, reopenings, and supply chain issues reached nearly every person and industry. As marketers, we’ve been grappling with tightened ...
Netflix Proves SVOD Might Be Going FAST
“Streaming’s first act was all about cord-cutting and content finally catching up to consumer preferences. But, pandemic-related or not, Netflix’s numbers, on top of Roku’s in February, show a pullback and the end of that first act. We’ve now ...
Closing the Loop of Creative Optimization with Consumer Insights
A college professor of mine used to say, “If the world’s greatest artist never showed their art, no one would know they existed.” His argument was simple - the world has to both see the work and react to it before they can form any consensus about ...
Peach Joins Innovid Creative Bridge to Streamline Creative Delivery
As a leader in CTV, Innovid continues to invest heavily in resources and development to make our clients’ lives easier through automation. Early last year, Innovid developed Creative Bridge, an API-based solution to streamline asset delivery. This ...
Independent Converged TV Measurement Is Here
To our clients, partners and industry-wide community, We’ve reached another major milestone in our journey to reimagine TV advertising. We’ve listened to you, our clients and partners, and have heard your need for a comprehensive view of audiences ...
Innovid Partners with Cuebiq to Enable Visitation-Based Dynamic Creative Optimizations
Getting consumers to purchase something they saw online is one thing, but getting them to travel to your store location in 2022 is a whole other beast. One that is best solved through a personalized advertising approach, leveraging offline location ...
Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV
During the height of stay at home orders and social distancing, virtual learning experienced a surge in popularity. However with the rollout of new safety protocols, many school systems are no longer offering the option to attend classes remotely. ...
The Surge in QR Code Usage Has Serious Lasting Power
Back at the very beginning of 2020, I remember staying up, coffee in hand, researching predictions and behavioral changes we were about to see in the coming year. Then, almost immediately, I remember scrapping all those plans and working on ...
