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8 Cutting-edge QR Code Advertising Strategies

QR code marketing is so hot right now. Why? Because QR codes are interactive, accessible, and incite instant action on any advertising platform—even the ones you can’t ‘click.’ All consumers have to do is scan a code with their smartphone, and ...

Renault Group Outperforms Industry Benchmarks With Personalized Creative

Revolutionize TV Advertising with InnovidXP

The converged TV industry, accounting for $200B+ in annual ad spend globally, is continuously expanding across platforms, channels, screens, metrics, currencies, data sources, and beyond. As a result, today’s advertisers need independent, real-time, ...

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

 

3 CTV Advertising Takeaways from General Motors

What makes a standout ad in 2022? Adding value to the consumer. It’s no secret either–from measurements to personalized creatives, advertisers are more committed to deeply understanding their audiences than ever before. 

CTV Takes Center Stage in Latest Global Benchmarks

The past two years have affected us all personally and professionally. The repercussions from a cycle of closures, reopenings, and supply chain issues reached nearly every person and industry. As marketers, we’ve been grappling with tightened ...

Netflix Proves SVOD Might Be Going FAST

“Streaming’s first act was all about cord-cutting and content finally catching up to consumer preferences. But, pandemic-related or not, Netflix’s numbers, on top of Roku’s in February, show a pullback and the end of that first act. We’ve now ...

3 Trends in CPG Digital Commerce

Closing the Loop of Creative Optimization with Consumer Insights

A college professor of mine used to say, “If the world’s greatest artist never showed their art, no one would know they existed.” His argument was simple - the world has to both see the work and react to it before they can form any consensus about ...

Peach Joins Innovid Creative Bridge to Streamline Creative Delivery

As a leader in CTV, Innovid continues to invest heavily in resources and development to make our clients’ lives easier through automation. Early last year, Innovid developed Creative Bridge, an API-based solution to streamline asset delivery. This ...

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