[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers
The Now Consumer, who largely emerged this year, is entirely different from traditional audiences. They’re not only informed and savvy, but more importantly, they’re continuously developing new interests and habits. Though marketers understand that ...View Article
Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
At this point, we don’t have to tell you that TV viewing behavior has changed. Nearly 60 percent of U.S. households have either never had, reduced, or cut traditional pay TV subscriptions and are not likely to go back. Not to mention the 66 percent ...View Article
[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix
For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...View Article
[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How
“Build once, deploy everywhere.” A phrase that has long been the goal of advertisers, implies building an ad once so it can be deployed across all channels in the marketing mix. It sounds promising in theory, but what does it actually look like in ...View Article
Consumers Reveal Their Perspective on Sharing Data
It’s a quintessential question: how much information (if any at all) are people willing to trade for more relevant messaging from brands? A query that is certainly worth revisiting as the issue of consumer privacy continues to be hotly debated — ...View Article
Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization
As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...View Article
Innovid Partners With Pixability to Advance Personalization Optimization on YouTube
The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...View Article
What Consumers Want: Exploring Attitudes on Personalized Ads in 2020
While the talk about consumer attitudes about advertising often paints a picture of doom and gloom that rivals Hollywood, we’re here to offer a positive perspective. We asked 1,000 of our “closest friends” to fill out a survey and tell us the good, ...View Article
[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign
Personalized advertising is kind of like exercise. It’s obvious that there are so many wonderful benefits, but finding the right workout that fits your specific goals and lifestyle may seem a bit intimidating. But here’s the thing—it doesn’t have to ...View Article
Forrester Now Tech: Creative Advertising Technologies
Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...View Article
.png?width=400&name=InnovidinAction_benchmarks_400X300%20(1).png)