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Over the past few years, supply chain disruptions impacted virtually every industry. And CPG brands were hit particularly hard. In fact, a whopping 60% of consumers were unable to get a product due to inventory shortages in 2021. As a result, many ...
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
As any marketer will tell you, personalization works. And it makes sense considering that our current digital world is brimming with content. You need to speak the language of your audiences and present them with messages that actually resonate.
AdTech on Deck: Understanding VPAID vs VAST
Ahoy there, marketers. Welcome to our newest blog series, AdTech on Deck! We realize that in this ever-changing digital world, technical advertising terms and practices are as VAST as the sea. But it’s critical to understand the ins and outs of ...
Achieve Harmony in Your CTV Reach and Frequency
The Swedish term “lagom” doesn’t have a direct English equivalent, but roughly translates to “just the right amount.” It’s a mentality of balance that’s lauded across cultures as a favorable approach to nearly anything.
Why Incoming Professionals Should Choose A Career in Ad Tech
As the world becomes increasingly digital, it is no surprise that brands and agencies constantly search for innovative solutions to reach and engage consumers through digital advertising. Through my product marketing internship at Innovid, I have ...
More Marketing Partners, More Problems
The recent emergence of new technology and measurement partners has caused a significant shift in how brands are marketing themselves. Not only are they relying more heavily on these partners, but they’re also getting met with higher costs as they ...
Reimagine TV Advertising? We Did That—and There’s a Highlight Reel
Fragmented audiences, outdated legacy measurement, rapidfire shifts in consumer trends—and, most importantly, the resilience to overcome every one of those obstacles. That’s ad biz, baby. Campaign Magazine partnered with Innovid to interview some of ...
What if We Never Had Third-Party Cookies?
Personalization in advertising is a lot older than you may think. Fun fact: The very first personalized ad came from Sears in 1892 when they launched a massive (at least by 1800s standards) direct mail campaign with 8K postcards. Ultimately, they ...
