Mondelez Beats Brand Benchmarks By Personalizing the Holidays
Seasonal events can pay high dividends for brands who pay attention; last year, the holiday season made up roughly $1.06 trillion in retail spending. The season of shopping is looking different these days, however, as both consumers and brands turn ...View Article
CTV, Product Marketing & Friendships: Life As An Innovid Intern
This summer I had the privilege of working with Innovid as a part of their internship program! The slew of unprecedented events that was 2020 meant that I would have the unique experience of doing this internship from home to mitigate risk. Working ...View Article
Top 3 Identity Resolution Takeaways from Innovid and the ANA
The identity landscape is rapidly shifting: solutions appear and disappear, privacy regulations are intensifying, and cookie deprecation is looming. To help marketers make sense of the chaos, we partnered with the Association of National Advertisers ...View Article
Davis Elen Advertising Taps Into Innovid Insights to Drive Unique Reach For Toyota and McDonald’s
Due to rapid shifts in consumer behavior, new emerging technologies, and increased in-housing by brands, it has never been harder to be an independent agency. The ability to go the extra mile while quantifying the value of their marketing efforts is ...View Article
Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
The holy grail for any brand is a 360-degree understanding of their customer, but concerns around signal loss, walled gardens, and data ownership seem to be mounting by the day. Even the news of Google delaying its deprecation of cookies wasn’t met ...View Article
Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Did anyone stream the most recent MMA fight on Showtime? If so, you would have seen that YouTube sensation, now professional boxer, Jake Paul, defeated ex-UFC champ, Tyron Woodley. Like any good battle, there is only one fighter that comes out on ...View Article
Innovid Insights Measures 80% Unique Reach Percentage for General Motors
There is still a misconception in the advertising industry that CTV has a frequency problem. As part of a recent study on CTV measurement, we monitored frequency across 36 campaigns and found that the average frequency was only 4.6. In addition, we ...View Article
SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy
In today’s technology-driven world, data privacy is becoming increasingly important. Companies that once focused on asking what data is being collected and how it’s being used are now asking how tech partners are protecting that data. While we’re ...View Article
Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall
Media consumption has evolved more in the past five years than in the fifty that preceded it. Not only are people moving from linear to connected TV in droves, but they’re also watching TV with a smartphone in hand and a laptop perched on the couch ...View Article
The Inaugural Global Innolympics Games
The Olympics are obviously a big deal here at Innovid, but as the world bids adieu to Tokyo 2021, we’re reflecting on another spirited global competition. Today marks the end of the week-long Innolympics, a company-wide event consisting of lots of ...View Article
