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New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

Advertisers are embracingconverged TV, which is the combination of linear, connected TV, and digital video. They’re investing more time and money as Innovid’s recent survey of more than 250 brand and agency professionals* clearly shows:

Innovid's Continuing Focus on the Future of TV Advertising Measurement

We want to congratulate the Joint Industry Council (JIC) on taking the first step to recommend multi-platform currency vendors, and continue to clarify that Innovid is not pursuing a currency strategy nor are we focused on multi-platform currency as ...

Looking Forward to 2024: A Message from Innovid's CCO

As we look forward to Q4 and rapidly approach the threshold of 2024, I want to take a moment to reflect on the incredible journey we've shared in CTV together and to discuss an important development that will shape our path ahead.

Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners

Operating within the rapidly changing environment of today’s TV market, media companies must continuously adapt to stay competitive. Keeping pace means ensuring your employees have the right knowledge and skills. Of course, everyone learns ...

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Consumer time spent on CTV is increasing and ad dollars are following — but advertisers are now being held to by their C-suite to prove the value of that investment.

Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm

Advertising in the highly competitive legal sector is no easy feat, especially when it comes to testing the waters across converged TV (linear + CTV + digital). But what if you could sail the sea of cross-platform advertising confidently, extending ...

Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23

The future of cross-platform TV advertising isn't some far-off concept. It’s happening right in front of us – right here, right now. In an exciting new video series, Innovid and Campaign UK partnered at Cannes Lions to ask executives across the buy- ...

Case Study —  From Hurdles to High-Speed: Hybrid Ad Serving Helps Pharma Advertiser Increase Speed to Market

Advertising in the pharma industry presents unique hurdles with strict regulations and lengthy approval processes. But what if you could navigate these challenges while going to market faster? Discover how CMI Media Group and its partner agency, ...

CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Powering ad delivery, personalization, and measurement for the world’s largest brands, Innovid sits on a ton of data. To put it another way, we collect approximately 6 billion data points from over 1 billion ads each day. That’s the equivalent of ...

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

This originally ran on NBCUniversal's blog on May 11, 2023.



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