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INNOBLOG

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...
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Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...
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Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
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Ditch Your Ad Builder, There’s a Better Way

I don’t want to shock the world here, but creative is crucial to performance. You can target media perfectly, implement data signals that allow you to deeply understand your audience, and at the end of the day if you’re just showing them the same ...
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QR Codes: The Comeback Kid of 2020 Tech

Imagine. It’s the year 2011. The iPhone 4s has just premiered at a lower price point with some vibrant new colors. Rebecca Black’s breakout song “Friday” plays on a loop in every store. All across the country - creative teams are trying to fit QR ...
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Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

2020 has been a tough year but for marketers, there’s a silver lining: CTV. The impact of the COVID-19 pandemic drove massive cord-cutting and resulted in large-scale adoption of CTV. A recent study by Roku highlighted that nearly 60 percent of ...
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Innovid Introduces New Tech to Revolutionize Quality Control in Streaming Video Advertising

It doesn't take Sherlock Holmes to figure out that Innovid stands for innovation in video. When we started Innovid 14 years ago, we had a goal to change how the world engages with video. That goal has since broadened, driving the ways in which ...
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Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

A lot has happened over the past 24 months. In 2018, Innovid received the first-ever MRC-accreditation for OTT ad impression measurement. The following year, we served the first interactive ad execution for Pringles during the 2019 Super Bowl, ...
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[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers

The Now Consumer, who largely emerged this year, is entirely different from traditional audiences. They’re not only informed and savvy, but more importantly, they’re continuously developing new interests and habits. Though marketers understand that ...
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Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV

At this point, we don’t have to tell you that TV viewing behavior has changed. Nearly 60 percent of U.S. households have either never had, reduced, or cut traditional pay TV subscriptions and are not likely to go back. Not to mention the 66 percent ...
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