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New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP

Posted by Meg Coyle — VP of Communications on Mar. 12, 2024

How Interactive Super Bowl Ads Are Changing the Game

Posted by Sean Callahan on Mar. 07, 2024

Media Mavens: The Innovid Interview with Alissa Coronna

Posted by Sean Callahan on Feb. 27, 2024

Advertisers Optimize Less Than They Measure. Why That’s a Problem.

Posted by Sean Callahan on Feb. 22, 2024

Innovid’s Super Bowl MVPs (Most Valuable Promoters)

Posted by Sean Callahan on Feb. 15, 2024

How Streaming Is Changing Super Bowl Advertising — for the Better

Posted by Sean Callahan on Feb. 08, 2024

New Streaming Service Shows Live Sports Are Running to CTV

Posted by Stacey Reney — Vice President, Marketing on Feb. 07, 2024

Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid

100% Digital TV Is Coming. Are You Ready?

Posted by Sean Callahan on Jan. 31, 2024

TV Speak: Innovid’s Modern Glossary for Converged TV Advertising

Posted by Meg Coyle — VP of Communications on Jan. 23, 2024

Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?

Posted by Dave Helmreich on Jan. 18, 2024

Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way

Posted by Laura Foster - VP of Product Marketing on Jan. 17, 2024

Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization

Posted by Sean Callahan on Jan. 16, 2024

10 Trends That Will Transform TV Advertising in 2024

Posted by Meg Coyle — VP of Communications on Jan. 04, 2024

Media Mavens: The Innovid Interview with Walter T. Geer III

Posted by Sean Callahan on Dec. 27, 2023

Media Mavens: The Innovid Interview with Sam Karow

Posted by Sean Callahan on Dec. 19, 2023

Why the “Converged TV Disconnect” Is Amplified for Larger Advertisers

Posted by Sean Callahan on Dec. 14, 2023

Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups

Posted by Laura Foster - VP of Product Marketing on Dec. 12, 2023

Top 10 Innovid Blog Posts of 2023

Posted by Sean Callahan on Dec. 07, 2023

CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends

Posted by Meg Coyle — VP of Communications on Nov. 28, 2023

How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest

Posted by Sean Callahan on Nov. 20, 2023

The Converged TV Disconnect is Magnified for Media Buyers and Creatives

Posted by Sean Callahan on Nov. 14, 2023

Why the Media Rating Council is Poised to Become Even More Crucial

Posted by Blair Robertson on Nov. 08, 2023

Media Mavens: The Innovid Interview with Katie Driggs

Posted by Sean Callahan on Nov. 02, 2023

4 Scary Monsters That Frighten Media Strategists (and How to Escape the Fear)

Posted by Stacey Reney — Vice President, Marketing on Oct. 30, 2023

Top 8 Quotes from Advertising Week Showcasing the Power of CTV

Posted by Meg Coyle — VP of Communications on Oct. 26, 2023

What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?

Posted by Stacey Reney — Vice President, Marketing on Oct. 24, 2023

Innovid's Continuing Focus on the Future of TV Advertising Measurement

Posted by Dave Helmreich on Oct. 19, 2023

THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x

Posted by Simeon Powers on Oct. 17, 2023

New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

Posted by Stacey Reney — Vice President, Marketing on Sep. 27, 2023

Looking Forward to 2024: A Message from Innovid's CCO

Posted by Dave Helmreich on Sep. 19, 2023

Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Posted by Allison Fazio — Copywriter on Aug. 29, 2023

Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm

Posted by Allison Fazio — Copywriter on Jul. 18, 2023

Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23

Posted by Meg Coyle — VP of Communications on Jul. 17, 2023

Case Study —  From Hurdles to High-Speed: Hybrid Ad Serving Helps Pharma Advertiser Increase Speed to Market

CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Posted by Stacey Reney — Vice President, Marketing on May. 18, 2023

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

AI in Ad Tech: Cutting Through Hype & Harnessing Potential

Posted by Cody Wymore - Director of Client Solutions on May. 10, 2023

InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising

Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements

Posted by Laura Foster - VP of Product Marketing on Mar. 29, 2023

Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO

Posted by Simeon Powers - Director, Ad Management on Mar. 28, 2023

It’s All About the Creative

Posted by Jerry Pittman - Senior Director, Sales  on Mar. 23, 2023

Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising

Posted by Innovid on Mar. 16, 2023

Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time

Posted by Innovid on Feb. 21, 2023

Adapting Mix, Measurement, & Creative Strategies for Converged TV

Posted by Meg Coyle — VP of Content Marketing on Feb. 08, 2023

4 Pillars of Championing Converged TV Campaigns

Converged TV Unification is Happening Today!

Posted by Allison Fazio — Copywriter on Feb. 03, 2023

Adtech Empowers Industry Evolution: Predictions for 2023

3 CTV Strategies to Spur More CPG Brand Loyalty

Identity: Look Back/Look Ahead with Winterberry Group

Posted by Meg Coyle — VP of Content Marketing on Dec. 19, 2022

InnovidXP Picks Up Streaming Steam in Germany & U.K.

Posted by Laura Foster - VP of Product Marketing on Dec. 06, 2022

Innovid’s NEW Self-Paced Certification is Here

The Great Unification of Converged TV is Here

Posted by Meg Coyle — VP of Content Marketing on Dec. 01, 2022

Extra Credit: Innovid Earns New MRC Accreditation!

Posted by Dale Older - Chief Product Officer on Nov. 23, 2022

Mechanizing Your Media Ops with DCO: Future-proof for 2023

Posted by Danielle Goh — Director of Client Success on Nov. 22, 2022

Fueling The Future of Creative with Auto Optimization

Posted by Dale Older - Chief Product Officer on Nov. 10, 2022

Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook

*New* Ad Authoring Tool: Adobe Animate Composer

The One-Two Punch of Independent Global Ad Serving + Measurement at Scale

Posted by Meg Coyle — VP of Content Marketing on Oct. 10, 2022

AdTech on Deck: Currency vs. Measurement

Posted by Meg Coyle — VP of Content Marketing on Oct. 07, 2022

Add the CPG on CTV Guide to Your Cart

Posted by Stephanie Geno - Chief Marketing Officer on Sep. 22, 2022

How a Financial Brand Accelerated Engagement Through a Pivot to DCO

AdTech on Deck: Understanding VPAID vs VAST

Achieve Harmony in Your CTV Reach and Frequency

Posted by Meg Coyle — VP of Content Marketing on Sep. 02, 2022

Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat

Why Incoming Professionals Should Choose A Career in Ad Tech

Posted by Kiara Gajo — Product Marketing Intern on Aug. 25, 2022

More Marketing Partners, More Problems

Posted by Cody Wymore - Director of Client Solutions on Aug. 19, 2022

What's Up with Invalid Ad Traffic?

Posted by Laura Foster - VP of Product Marketing on Aug. 08, 2022

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

What if We Never Had Third-Party Cookies?

What the Heck is an Ad Server? And Why Do I Need One?

9 Cutting-edge QR Code Advertising Strategies

Renault Group Outperforms Industry Benchmarks With Personalized Creative

Posted by Innovid on Jun. 16, 2022

Revolutionize TV Advertising with InnovidXP

Posted by Innovid on Jun. 15, 2022

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

Posted by Barret Roberts - Head of Industry, CPG on Jun. 08, 2022

3 CTV Advertising Takeaways from General Motors

CTV Takes Center Stage in Latest Global Benchmarks

Netflix Proves SVOD Might Be Going FAST

3 Trends in CPG Digital Commerce

Posted by Barret Roberts - Head of Industry, CPG on May. 02, 2022

Closing the Loop of Creative Optimization with Consumer Insights

Peach Joins Innovid Creative Bridge to Streamline Creative Delivery

Independent Converged TV Measurement Is Here

Posted by Zvika Netter - CEO and Co-Founder on Feb. 07, 2022

Innovid Partners with Cuebiq to Enable Visitation-Based Dynamic Creative Optimizations

Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV

The Surge in QR Code Usage Has Serious Lasting Power

Mondelez Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

From Imagination to Innovation: Innovid is officially a public company!

Posted by Zvika Netter - CEO and Co-Founder on Dec. 03, 2021

The Future of TV Isn’t Fragmented, It’s Connected.

Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties

Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality

Mondelez Beats Brand Benchmarks By Personalizing the Holidays

CTV, Product Marketing & Friendships: Life As An Innovid Intern

Posted by Matthew Enriquez on Sep. 30, 2021

Top 3 Identity Resolution Takeaways from Innovid and the ANA

Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s

Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution

Posted by Stephanie Geno - Chief Marketing Officer on Sep. 15, 2021

Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads

Innovid Measures 80% Unique Reach Percentage for General Motors

SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

The Inaugural Global Innolympics Games

Posted by Liel Golan - SVP, Human Resources on Aug. 11, 2021

Innovid Measures 87% Unique Reach Percentage for Whirlpool

Employee Spotlight: Micaela Camardelli, Associate Director of Ad Operations

Posted by Liel Golan - SVP, Human Resources on Aug. 05, 2021

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

Employee Spotlight: Amit Dvir, Director of Software Engineering

Posted by Liel Golan - SVP, Human Resources on Jul. 01, 2021

The Importance of Storytelling Ads in Connected TV Advertising

Innovid Is Going Public

Posted by Zvika Netter - CEO and Co-Founder on Jun. 24, 2021

How to Achieve ROI Growth with Personalization at Scale: Lessons from Mondelez

Posted by Barret Roberts - Head of Industry, CPG on Jun. 22, 2021

Innovid Adds Audio Ad Server to Offering

Bringing Real-Time Data to Live Sports Advertising

Employee Spotlight: Loren Davis, Sr. Client Operations Manager

Posted by Liel Golan - SVP, Human Resources on Jun. 01, 2021

The State of CTV Advertising Market: New Research with Digiday

Posted by Stephanie Geno - Chief Marketing Officer on May. 27, 2021

Life as a Product Manager at Innovid

A Plea to Eliminate Manual Tag Wrapping

OTT Composer Changed the Game for Publishers

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

Posted by Stephanie Geno - Chief Marketing Officer on May. 12, 2021

CTV Advertising Takeaways from TVOT Live! 2021

Posted by Mimi Liu - Content Marketing Manager on May. 06, 2021

Employee Spotlight: Sabrina Menzies, Director of Client Services, APAC

Posted by Liel Golan - SVP, Human Resources on Apr. 29, 2021

Fostering Inclusivity in the Workplace: A Conversation with Innovid and Friends in the DEI Space

Innovid Expands Ad Server Integration with Moat by Oracle

The Awakening of Telecom: Video Insights from Innovid iQ

Posted by Stephanie Geno - Chief Marketing Officer on Apr. 15, 2021

Merging Work and Home: How Product Management Kept My Family Sane During The Pandemic

Posted by Keren Israely - Senior Product Manager on Apr. 13, 2021

Social’s Surge in the Time of Distancing

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

The Future of TV: A Clubhouse Chat

Comcast Technology Solutions Becomes Latest Partner to Join Innovid's Creative Bridge

Employee Spotlight: Nirali Jain, Sales Director, Brand Solutions

Posted by Liel Golan - SVP, Human Resources on Mar. 30, 2021

Marketing Trends Podcast: Extending Audience Reach with CTV

Posted by Stephanie Geno - Chief Marketing Officer on Mar. 23, 2021

A Year of Marketing From the Living Room

Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Posted by Stephanie Geno - Chief Marketing Officer on Mar. 16, 2021

What is Digital Identity? Decode it with Innovid’s New Cheat Sheet

Making The Case: A Marketer’s POV on Cookie Consent

What CTV Advertisers Should Learn From The Past

New Month, New Innovid iQ Data

Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

The Best Things We Binged in 2020

Innovid Announces Open API to Streamline Creative Asset Management

Introducing Innovid iQ 2.0

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Posted by Zvika Netter - CEO and Co-Founder on Jan. 14, 2021

Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

Posted by Tal Chalozin and Jessica Hogue on Jan. 05, 2021

Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Ditch Your Ad Builder, There’s a Better Way

QR Code Advertising: The Comeback Kid of 2020 Tech

Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

Innovid Introduces New Tech to Revolutionize Quality Control in Streaming Video Advertising

Posted by Tal Chalozin on Oct. 19, 2020

Innovid Named a Top Ad Tech Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

Posted by Stephanie Geno on Oct. 13, 2020

[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers

Posted by Simeon Powers on Sep. 24, 2020

Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV

Posted by Stephan Morse on Sep. 21, 2020

[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

Posted by Rashida Boyd on Sep. 09, 2020

[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How

Posted by Simeon Powers on Aug. 27, 2020

Consumers Reveal Their Perspective on Sharing Data

Posted by Rashida Boyd on Aug. 13, 2020

Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

Posted by Simeon Powers on Aug. 06, 2020

Innovid Partners With Pixability to Advance Personalization Optimization on YouTube

What Consumers Want: Exploring Personalization Trends and Attitudes in 2020

Posted by Rashida Boyd on Jul. 13, 2020

[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign

Posted by Rashida Boyd on Jul. 13, 2020

Forrester Now Tech: Creative Advertising Technologies

Posted by Innovid on Jun. 08, 2020

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

Posted by Rashida Boyd on Mar. 03, 2020

Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Posted by Rashida Boyd on Feb. 04, 2020

Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)

Posted by Rashida Boyd on Jan. 22, 2020

Can You Guess How These Global Brands Are Thinking About TV Advertising?

Posted by Rashida Boyd on Jan. 16, 2020

We'll Answer These Five Critical TV Advertising Questions At CES

Posted by Rashida Boyd on Dec. 11, 2019

Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

Posted by Rashida Boyd on Oct. 08, 2019

Calling All Cord-Cutters: Advertising Week NY Day 3

Posted by Rachel Conforti on Sep. 26, 2019

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

Posted by Rachel Conforti on Sep. 25, 2019

How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2

Posted by Rachel Conforti on Sep. 24, 2019

TV is the talk of the town at Advertising Week NY

Posted by Rachel Conforti on Sep. 23, 2019

What we heard from brands at the ANA Digital & Social Media Conference

Posted by Stephanie Geno on Jul. 30, 2019

Why Prioritizing Personalization Is Paramount

Posted by Beth-Ann Eason on Jul. 23, 2019

Resetting the Rules: Tips on Becoming Your Own Boss

Posted by Rachel Conforti on Jul. 11, 2019

Why consumer engagement is key for back-to-school retail campaigns

Posted by Beth-Ann Eason on Jun. 13, 2019

Tune In: How Connected TV Drives Return on Ad Spend

Posted by Tal Chalozin on May. 07, 2019

The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Posted by Innovid on Mar. 28, 2019

Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game

Posted by Tal Chalozin on Feb. 28, 2019

[WATCH] Talking shop w/ video marketers: How do you measure video success?

Posted by Innovid on Feb. 27, 2019

[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?

Posted by Innovid on Feb. 20, 2019

[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?

Posted by Innovid on Feb. 13, 2019

[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?

Posted by Innovid on Feb. 06, 2019

[WATCH] Talking shop w/ video marketers: How do you ensure your video marketing reaches and resonates with your audiences?

Posted by Innovid on Jan. 30, 2019

[WATCH] Talking shop w/ video marketers: how are you reaching OTT and CTV audiences?

Posted by Innovid on Jan. 24, 2019

CES 2019 Recap Through the Eyes of the New Consumer

Posted by Rick Eason on Jan. 15, 2019

CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage

Posted by Beth-Ann Eason on Jan. 14, 2019

OTT TV Advertising Takes the Lead in Attention and Engagement

Posted by Beth-Ann Eason on Jan. 10, 2019

Innovid CTO & Co-Founder, Tal Chalozin, Inducted into the American Advertising Federation (AAF) Hall of Achievement

Posted by Rachel Conforti on Nov. 13, 2018

Introducing... the Mobile Programmatic Video Buyer’s Guide!

Posted by Innovid on Nov. 12, 2018

Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards

Posted by Liz O'Connell on Nov. 02, 2018

Key Takeaways for Auto Marketers from J.D. Power Automotive Roundtable

Posted by Michael Tuminello on Oct. 29, 2018

Top 3 Takeaways from the NAB Streaming Summit

Posted by Jeffrey Ginzburg on Oct. 26, 2018

Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week

Posted by Kelsey Wahl on Oct. 05, 2018

[Watch] Fox Business Talks Personalization in The Connected Living Room with Innovid

Posted by Rachel Conforti on Sep. 05, 2018

Innovid Introduces Viewability Metrics Reporting For YouTube Ads And Joins Google Measurement Partner Program

Posted by Innovid on Jul. 22, 2018

[INFOGRAPHIC] The Evolution of Video Ad Standards

Posted by Michael Tuminello on Jul. 13, 2018

Spotlight On: Innovid’s New VP of APAC, Henry Schenker

Posted by Innovid on May. 17, 2018

2018 Video Goals from Top Brand Marketers

Posted by Kelsey Wahl on May. 10, 2018

Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement

Posted by Innovid on May. 02, 2018

3 Things to Consider During the NewFronts & Upfronts

Posted by Alexis Lockwood on May. 01, 2018

CTV & OTT Take Center Stage as We Enter the NewFronts

Posted by Jeffrey Ginzburg on Apr. 30, 2018

Data, Data, Data: Why Personalization is a Main Focus for Marketers

Posted by Kelsey Wahl on Apr. 23, 2018

3 Must-Know Tips for Better Facebook Video Marketing

Posted by Kelsey Wahl on Apr. 19, 2018

Women to Watch: Stephanie Geno

Posted by Kelsey Wahl on Mar. 07, 2018
 
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