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Barret Roberts - Head of Industry, CPG

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

 

3 Trends in CPG Digital Commerce

How to Achieve ROI Growth with Personalization: Lessons from Mondelez

In advertising, it’s common to hear the phrase, “People don’t hate ads. They hate bad ads.” While it’s easy to write that off as industry talk (or even wishful thinking), research shows that people are more receptive to relevant, personalized ads. A ...

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