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Articles by

Beth-Ann Eason

Why Prioritizing Personalization Is Paramount

This piece originally appeared on The ANA's Forward

Why consumer engagement is key for back-to-school retail campaigns

This piece originally appeared on The ANA's Forward Summer break has only just started in most American schools but savvy brand marketers in the retail sector are already preparing to launch their back-to-school campaigns.

CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage

As CES came to a close last week, the major themes around 5G, data transparency in the age of GDPR, TV innovation and OTT measurement still remain top of mind for most.

OTT TV Advertising Takes the Lead in Attention and Engagement

Originally posted in Shelly Palmer’s 2019 Media & Tech Trend Report released January 9 at CES 2019.

3 Ways to Connect Video Advertising to the Customer Journey

This post originally appeared on Oracle's Modern Marketing Blog and was created as part of our partnership with them.



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