AI in Ad Tech: Cutting Through Hype & Harnessing Potential
“AI Mania” is in full swing across every possible industry – and adtech is no exception. There’s a strong appetite for AI to enhance campaigns, optimize creatives, and improve audience targeting. This frenzied moment is also fueled by growing fears ...
More Marketing Partners, More Problems
The recent emergence of new technology and measurement partners has caused a significant shift in how brands are marketing themselves. Not only are they relying more heavily on these partners, but they’re also getting met with higher costs as they ...
