Articles by
Innovid
A Note From Our CTO, Tal Chalozin
Our mission (and passion) has always been and will always be to create a way to openly analyze all video consumption data across any platform, device, screen, or technology in order to provide our customers with real, comprehensive insights and pave ...
People-Based Measurement: Why Cookies Don’t Make the Cut
Like many people out there, my New Year’s resolution is to stay away from cookies. However, I’m not talking about oatmeal raisin or chocolate chip—my issue lies with cookie-based measurement, which has not evolved fast enough to match the rapid ...
