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Simeon Powers

[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers

The Now Consumer, who largely emerged this year, is entirely different from traditional audiences. They’re not only informed and savvy, but more importantly, they’re continuously developing new interests and habits. Though marketers understand that ...

[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How

“Build once, deploy everywhere.” A phrase that has long been the goal of advertisers, implies building an ad once so it can be deployed across all channels in the marketing mix. It sounds promising in theory, but what does it actually look like in ...

Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...

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