Earlier this year Innovid announced the development of a new API, Creative Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is the latest partner to integrate.
“To maximize return on investment, advertisers deserve a more unified means to deliver, measure, and optimize their ad performance across any platform of relevance,” said Richard Nunn, Vice President and General Manager of Advertiser Solutions at Comcast Technology Solutions. “Our new integration with Innovid does that at scale by bridging the historical gap between linear TV and digital advertising. We provide a centralized ad management platform that simplifies media activation, creative asset and rights management, and delivery. Together with Innovid, we can provide an enhanced omni-channel advertising and analytics solution with a data feedback loop designed to improve insights and efficacy across screens.”
The benefits of Creative Bridge for brand marketers expand beyond minimizing manual work, it also helps them have a better view into which creative assets are being deployed where. Additionally, the API enables the sharing of files without the need for compression, ensuring the best possible creative quality for viewers. Innovid plans to add additional digital asset management partners throughout 2021 and beyond.
“The modern TV experience is fragmented, and increasingly challenging for advertisers seeking to deliver seamless experiences across linear and CTV,” Zvika Netter, CEO, and co-founder of Innovid. “Our new strategic relationship with Comcast Technology Solutions eliminates friction in the ad creative management process by enabling linear TV assets to flow directly into Innovid’s CTV ecosystem via the Creative Bridge API integration. Brands using the integration benefit from the proactive certification, automated spec compliance, and video encoding offering in Innovid’s platform to ensure ads are served at the highest possible quality across publishers and devices - including 4K CTV.”
Interested in learning more about our time-saving solutions for global marketers? Visit innovid.com/marketer-solutions.