Resources

Jul 13, 2018

[INFOGRAPHIC] The Evolution of Video Ad Standards

Video advertising standards continue to evolve to address industry changes. The latest version of VAST, VAST 4.1, was just released by the IAB, as I discussed on AdExchanger.

Check out our infographic on the latest standards in digital video to better understand how VAST and VPAID have evolved over time, as well as the concerns leading to the introduction of VAST 4.1.

Click here to download the infographic.

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