Making Advertising Better for All: Innovid’s Vision Amplified with Mediaocean & Flashtalking

Since Innovid’s start, our vision, passion, and focus have been to make advertising better for all. That has never wavered — as a team of three founders (Tal Chalozin, Zack Zigdon, and myself) working out of a garage in 2007 to ~500 employees across five continents today. From pioneering interactive ad formats and creating an ad server that now delivers 600 years of video content daily, to expanding into converged TV measurement and real-time optimization, our people have brought that vision, passion, and focus to life. 

Today’s announcement that we have entered into a definitive agreement to be acquired by Mediaocean and merge with Flashtalking represents another milestone in our journey. We will become a global, omnichannel ad tech platform — answering the increasing market demand for an independent partner that can operate across channels and put advertisers’ goals first. 

And that’s what it’s really about — shifting the balance of power to the brands making the investments. Somewhere along the way, brands have had to rely on walled tech partners to power advertising across mediums. They’ve had to operate with limited data and inventory, finite choices, and media spend optimized for the sellers’ benefit. Brands must have the power to make the right decisions to drive their unique goals without having to worry about conflicts of interest. In fact, it’s critical to ensuring a thriving and open ecosystem … one where advertising can be made better for all.  

Together, we intend to bring more control, choice, and intelligence to the advertising ecosystem — and provide brands, agencies, and publishers with an independent ad tech alternative to big tech players. We believe Innovid, Flashtalking, and Mediaocean will have the independence, data, and technology to help optimize the industry — not just for our own good, but to make advertising better for all. 

As we enter this next chapter, I’d like to extend my sincere thanks to the brilliant Innovid team, as well as our customers, partners, investors, and shareholders. I look forward to leading this next wave of innovation and growth with the combined Innovid x Flashtalking team … see you along the way!

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