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INNOBLOG

Decode Digital Identity with Innovid’s New Cheat Sheet

Digital advertising is going through an identity crisis.
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Making The Case: A Marketer’s POV on Cookie Consent

Yesterday I had the pleasure of contacting my internet service provider’s technical support team to resolve a slower than normal connection. I had just set up my new modem, but Hulu still wouldn’t load, so I asked if it could be my WiFi router. I ...
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What CTV Advertisers Should Learn From The Past

Advertisers are creatures of habit. They optimize to find what works and then aim for scale. It serves them well in a data-driven world, where their every move must be justified by ROI, but can also prevent them from achieving unimaginable results. 
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New Month, New Innovid iQ Data

Well, February started off with Punxsutawney Phil seeing his shadow and a major winter storm hitting the Northeast. While we may have 6 more weeks of winter, we've also got new January Innovid iQ data and some great key takeaways to keep us warm. ...
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Anheuser-Busch Benefits from 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...
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The Best Things We Binged in 2020

Well, folks, we made it to the start of 2021. If you’re like me, you’re probably looking around going: Great. Now what? Another night of takeout? Boring. Another at-home workout? Snore. And don’t get me started on those little afternoon walks. 
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Innovid Announces Open API to Streamline Creative Asset Management

Let’s run through the process of digital asset delivery, or should I say the historically broken process. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed either locally or through a ...
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Introducing Innovid iQ 2.0

During the start of the global pandemic marketers needed more than just a static understanding of trends to build relevancy, adapt quickly, and advertise effectively. We listened and launched our Innovid iQ dashboard as an open, free service for the ...
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Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...
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Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...
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