Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool
The media ecosystem is evolving, perhaps nowhere more rapidly than in TV, and marketers are developing new perspectives and strategies to respond effectively. A critical component of this response is having a new set of cross-media measurement ...View Article
Employee Spotlight: Micaela Camardelli, Associate Director of Ad Operations
In 2019, our team expanded into LATAM with our acquisition of Herolens, a small dynamic creative optimization (DCO) startup. Beyond the expanded DCO capabilities, we’ve gained a terrific team of talented, generous and daring people who have since ...View Article
Innovid Launches Deeper Measurement Suite: Innovid Insights
Media consumption has evolved more in the past five years than in the previous fifty. Most notably, both audiences and advertisers are rapidly shifting from linear TV to connected TV streaming environments, with a recent report from e-marketer ...View Article
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Though connected TV (CTV) has been steadily gaining traction throughout the past few years, the effects of 2020 propelled it to the forefront of every marketing conversation. Emarketer estimates that CTV investments in the U.S. grew by over 40% last ...View Article
Employee Spotlight: Amit Dvir, Director of Software Engineering
When we say that Innovid is a global company, we mean it. Throughout the course of a decade, Amit Dvir’s journey with Innovid has taken him from Tel Aviv to New York City to Los Angeles. From an individual contributor to a director who now leads a ...View Article
The Importance of Storytelling in Connected TV Advertising
We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...View Article
Innovid Is Going Public
Today, after nearly 14 years, we announced our plans to take Innovid public. This is an amazing step forward for our team, our company, our clients and our partners. This is DAY 1 of a new and exciting chapter in the Innovid journey.View Article
How to Achieve ROI Growth with Personalization: Lessons from Mondelez
In advertising, it’s common to hear the phrase, “People don’t hate ads. They hate bad ads.” While it’s easy to write that off as industry talk (or even wishful thinking), research shows that people are more receptive to relevant, personalized ads. A ...View Article
Innovid Adds Audio Ad Serving to Omni-Channel Offering
Let me start by saying something extremely controversial for someone living in Los Angeles: I miss my commute. Do I love being stuck in traffic for an hour each morning and night? No. Getting honked at for not going 15 mph over the speed limit? ...View Article
Bringing Real-Time Sports Data to Advertising
It’s hard to believe it’s been eight years since Oreo won the real-time marketing game with their ‘dunk in the dark’ tweet. Not only did that stroke of brilliance go viral, but it also showed what was possible when marketers were hyper-focused on ...View Article
