Life as a Product Manager at Innovid
Being a Product Manager at Innovid is probably the closest you’ll get to being an entrepreneur without actually being one. The role is equally challenging and rewarding; it involves setting the product vision, defining metrics and goals, reaching ...View Article
A Plea to Eliminate Manual Tag Wrapping
Tag wrapping is a pain for everyone involved. Not only does the process of manually wrapping tags greatly slow down the general ad serving process, but it can also lead to delays in updates for marketers who are working with multiple third-party ...View Article
OTT Composer Changed the Game for Publishers
Having been focused on advanced video solutions at Innovid for the past few years, I’ve witnessed life before and after Innovid’s OTT Composer, a creative tool that allows brands and publishers to build their own interactive CTV ad experiences. In ...View Article
Auto Advertising Gains Horsepower: Video Insights from Innovid iQ
In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...View Article
CTV Advertising Takeaways from TVOT Live! 2021
Last week, Innovid showed up in full force at TVOT Live! 2021 with appearances from our Co-Founder and CEO, Zvika Netter; our Co-Founder and CTO, Tal Chalozin; and our GM Measurement and Analytics, Jessica Hogue. While much was discussed among the ...View Article
Employee Spotlight: Sabrina Menzies, Director of Client Services, APAC
Our team at Innovid is spread across the Americas, EMEA, and APAC. We are so much more than a bunch of separate offices. We are truly a global team. When opportunities arise for our talented and self-driven employees to venture to new regions across ...View Article
Fostering Inclusivity in the Workplace: A Conversation with Innovid and Friends in the DEI Space
Inclusivity may mean something different in different cultures, to different people, in different places. At Innovid, inclusivity means that each and every one of our employees feels respected, heard, and valued, regardless of their gender, race, ...View Article
Innovid Expands Ad Server Integration with Moat by Oracle
Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In ...View Article
The Awakening of Telecom: Video Insights from Innovid iQ
The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...View Article
Merging Work and Home: How Product Management Kept My Family Sane During The Pandemic
As you probably know, being a parent can often be quite challenging, but doing so while maintaining a full-time job makes things even harder. It requires us to compromise, prioritize, and let things go. This is the essence of being a working parent, ...View Article
