Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid
If this blog post were a song.
100% Digital TV Is Coming. Are You Ready?
The 100% digital future of TV is on its way. In fact, in many ways, it’s already here.
TV Speak: Innovid’s Modern Glossary for Converged TV Advertising
There was a time, long ago, when TV was easy to define. It was the “box” that governed how people arranged their furniture and schedules. While it was arguably the center of our world, it also had its limitations – from what it could do (other than ...
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Note: This updated blog post was originally published on October 19, 2023. In 2019, Amazon acquired the ad server and dynamic creative optimization tool from the recently bankrupt Sizmek.
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
After years of threats, Google finally did it. On January 4, the tech T-Rex began making cookies disappear for good on Google Chrome.
10 Trends That Will Transform TV Advertising in 2024
As technological advances continue to accelerate, it’s challenging for marketers to keep pace with how tech is transforming the advertising world.
Media Mavens: The Innovid Interview with Walter T. Geer III
Editor’s Note: This Q&A is the latest installment in an occasional blog series where Innovid interviews industry thought leaders about their take on the future of advertising and media.
Media Mavens: The Innovid Interview with Sam Karow
Editor’s Note: This Q&A is the latest installment in an occasional blog series where Innovid interviews industry thought leaders about their take on the future of advertising and media.
Why the “Converged TV Disconnect” Is Amplified for Larger Advertisers
In this era of doing more with less, converged TV advertisers are searching for new ways to improve campaign efficiency and performance across linear, connected TV, and digital video. This reality is even more challenging for advertisers spending ...