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INNOBLOG

[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign

Personalized advertising is kind of like exercise. It’s obvious that there are so many wonderful benefits, but finding the right workout that fits your specific goals and lifestyle may seem a bit intimidating. But here’s the thing—it doesn’t have to ...
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Forrester Now Tech: Creative Advertising Technologies

Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
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Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
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Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)

 
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Can You Guess How These Global Brands Are Thinking About TV Advertising?

Innovations, discussions, and predictions—CES certainly brought up a lot of interesting angles on how the technology we love will change our lives this year. It’s safe to say the conversations around television were chief among the panels, with The ...
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We'll Answer These Five Critical TV Advertising Questions At CES

 
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Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

  As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...
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Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.
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Rethinking TV: Driving Growth, Relationships and Experiences Through Data

In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...
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