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Independent Converged TV Measurement Is Here

To our clients, partners and industry-wide community, We’ve reached another major milestone in our journey to reimagine TV advertising. We’ve listened to you, our clients and partners, and have heard your need for a comprehensive view of audiences ...

Innovid Partners with Cuebiq to Enable Visitation-Based Dynamic Creative Optimizations

Getting consumers to purchase something they saw online is one thing, but getting them to travel to your store location in 2022 is a whole other beast. One that is best solved through a personalized advertising approach, leveraging offline location ...

Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV

During the height of stay at home orders and social distancing, virtual learning experienced a surge in popularity. However with the rollout of new safety protocols, many school systems are no longer offering the option to attend classes remotely. ...

The Surge in QR Code Usage Has Serious Lasting Power

Back at the very beginning of 2020, I remember staying up, coffee in hand, researching predictions and behavioral changes we were about to see in the coming year. Then, almost immediately, I remember scrapping all those plans and working on ...

Mondelez Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

Through the blur that has been the last few years, the memories that really stand out are the treasured moments we’ve spent with friends and family. There’s no replacement for connecting in real life, especially when there are snacks to be shared. ...

OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

Marketers are having a tricky time navigating the constantly evolving TV space, in part because of technological differences between linear and connected TV (CTV). Common obstacles center around audience targeting complexities and an inability to ...

From Imagination to Innovation: Innovid is officially a public company!

We’ve reached a major milestone in our journey and I'm proud to announce Innovid is now a publicly listed company on the New York Stock Exchange (NYSE) under the ticker of CTV. I want to take the opportunity to share this incredible moment with the ...

The Future of TV Isn’t Fragmented, It’s Connected.

Just a few weeks back, eMarketer released a new report upping nearly all of their forecasts around the growth of connected TV (CTV). While it was clear to everyone that 2021 was going to be a big year in terms of CTV spend, estimates were off by ...

Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties

With Apple’s September 20th operating system update, iOS 15, came even more anxieties for advertisers who lean on personalization to accomplish their business goals. First announced at Apple’s Worldwide Developer Conference (WWDC), updates included ...

Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality

There's no doubt that scalability and efficiency are two of the driving factors for marketers when selecting their preferred partners. This is perhaps nowhere more important than when selecting third-party measurement partners, especially when it ...

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