Decode Digital Identity with Innovid’s New Cheat Sheet
Digital advertising is going through an identity crisis.View Article
Making The Case: A Marketer’s POV on Cookie Consent
Yesterday I had the pleasure of contacting my internet service provider’s technical support team to resolve a slower than normal connection. I had just set up my new modem, but Hulu still wouldn’t load, so I asked if it could be my WiFi router. I ...View Article
What CTV Advertisers Should Learn From The Past
Advertisers are creatures of habit. They optimize to find what works and then aim for scale. It serves them well in a data-driven world, where their every move must be justified by ROI, but can also prevent them from achieving unimaginable results.View Article
New Month, New Innovid iQ Data
Well, February started off with Punxsutawney Phil seeing his shadow and a major winter storm hitting the Northeast. While we may have 6 more weeks of winter, we've also got new January Innovid iQ data and some great key takeaways to keep us warm. ...View Article
Anheuser-Busch Benefits from 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...View Article
The Best Things We Binged in 2020
Well, folks, we made it to the start of 2021. If you’re like me, you’re probably looking around going: Great. Now what? Another night of takeout? Boring. Another at-home workout? Snore. And don’t get me started on those little afternoon walks.View Article
Innovid Announces Open API to Streamline Creative Asset Management
Let’s run through the process of digital asset delivery, or should I say the historically broken process. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed either locally or through a ...View Article
Introducing Innovid iQ 2.0
During the start of the global pandemic marketers needed more than just a static understanding of trends to build relevancy, adapt quickly, and advertise effectively. We listened and launched our Innovid iQ dashboard as an open, free service for the ...View Article
Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display
Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...View Article
Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth
2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up. As an advertising community, we’ve listened, learned, adapted. After a ...View Article
