Media Mavens: The Innovid Interview with Katie Driggs
Editor’s Note: This Q&A is the first installment in an occasional blog series where Innovid interviews leading media strategists about their take on the future of the advertising and media sector.
4 Scary Monsters That Frighten Media Strategists (and How to Escape the Fear)
It’s Halloween, always a time to contemplate what scares us. As human beings we all have our fears. Maybe it’s heights. Or sharks. Or commitment.
Top 8 Quotes from Advertising Week Showcasing the Power of CTV
The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023 last week. Throughout the event, panelists at AWNY from Roundel, MediaBrands, and Infillion discussed CTV and its transformative impact on TV advertising. ...
What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?
On May 2, 2023 the Writers Guild of America went on strike against the Alliance of Motion Picture and Television Producers. On July 25, the actors followed when SAG-AFTRA declared its own strike.
Innovid's Continuing Focus on the Future of TV Advertising Measurement
We want to congratulate the Joint Industry Council (JIC) on taking the first step to recommend multi-platform currency vendors, and continue to clarify that Innovid is not pursuing a currency strategy nor are we focused on multi-platform currency as ...
THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x
Who lives in a pineapple under the sea? SpongeBob SquarePants.
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
Advertisers are embracingconverged TV, which is the combination of linear, connected TV, and digital video. They’re investing more time and money as Innovid’s recent survey of more than 250 brand and agency professionals* clearly shows:
Looking Forward to 2024: A Message from Innovid's CCO
As we look forward to Q4 and rapidly approach the threshold of 2024, I want to take a moment to reflect on the incredible journey we've shared in CTV together and to discuss an important development that will shape our path ahead.
Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners
Operating within the rapidly changing environment of today’s TV market, media companies must continuously adapt to stay competitive. Keeping pace means ensuring your employees have the right knowledge and skills. Of course, everyone learns ...
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Consumer time spent on CTV is increasing and ad dollars are following — but advertisers are now being held to by their C-suite to prove the value of that investment.
