Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid
If this blog post were a song.
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Note: This updated blog post was originally published on October 19, 2023. In 2019, Amazon acquired the ad server and dynamic creative optimization tool from the recently bankrupt Sizmek.
Media Mavens: The Innovid Interview with Katie Driggs
Editor’s Note: This Q&A is the first installment in an occasional blog series where Innovid interviews leading media strategists about their take on the future of the advertising and media sector.
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
Advertisers are embracingconverged TV, which is the combination of linear, connected TV, and digital video. They’re investing more time and money as Innovid’s recent survey of more than 250 brand and agency professionals* clearly shows:
Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps Pharma Advertiser Increase Speed to Market
Advertising in the pharma industry presents unique hurdles with strict regulations and lengthy approval processes. But what if you could navigate these challenges while going to market faster? Discover how CMI Media Group and its partner agency, ...
Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time
Marketers are in the business of driving success for their clients. Unfortunately, on the backend, that dedication to excellence isn’t always smooth sailing. When using multiple platforms and data silos to get clients’ digital ads out into today’s ...
Extra Credit: Innovid Earns New MRC Accreditation!
Innovid can officially add 1 more MRC accreditation across 3 environments to our credentials!
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
This year, VAB launched its quarterly webinar series, VAB Measurement Innovations. We were thrilled to kick off the series, as Innovid's TVSquared President, Jo Kinsella, and Innovid's General Manager of Measurement and Industries, Jessica Hogue, ...
AdTech on Deck: Understanding VPAID vs VAST
Ahoy there, marketers. Welcome to our newest blog series, AdTech on Deck! We realize that in this ever-changing digital world, technical advertising terms and practices are as VAST as the sea. But it’s critical to understand the ins and outs of ...