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What's Up with Invalid Ad Traffic?

What the Heck is an Ad Server? And Why Do I Need One?

 

Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality

There's no doubt that scalability and efficiency are two of the driving factors for marketers when selecting their preferred partners. This is perhaps nowhere more important than when selecting third-party measurement partners, especially when it ...

Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads

Did anyone stream the most recent MMA fight on Showtime? If so, you would have seen that YouTube sensation, now professional boxer, Jake Paul, defeated ex-UFC champ, Tyron Woodley. Like any good battle, there is only one fighter that comes out on ...

Innovid Adds Audio Ad Server to Offering

Let me start by saying something extremely controversial for someone living in Los Angeles: I miss my commute. Do I love being stuck in traffic for an hour each morning and night? No. Getting honked at for not going 15 mph over the speed limit? ...

A Plea to Eliminate Manual Tag Wrapping

Tag wrapping is a pain for everyone involved. Not only does the process of manually wrapping tags greatly slow down the general ad serving process, but it can also lead to delays in updates for marketers who are working with multiple third-party ...

Innovid Expands Ad Server Integration with Moat by Oracle

Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In ...

Comcast Technology Solutions Becomes Latest Partner to Join Innovid's Creative Bridge

Earlier this year Innovid announced the development of a new API, Creative Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is ...

Innovid Announces Open API to Streamline Creative Asset Management

Let’s run through the process of digital asset delivery, or should I say the historically broken process of creative asset management. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed ...

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...

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