Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
The holy grail for any brand is a 360-degree understanding of their customer, but concerns around signal loss, walled gardens, and data ownership seem to be mounting by the day. Even the news of Google delaying its deprecation of cookies wasn’t met ...View Article
SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy
In today’s technology-driven world, data privacy is becoming increasingly important. Companies that once focused on asking what data is being collected and how it’s being used are now asking how tech partners are protecting that data. While we’re ...View Article
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Though connected TV (CTV) has been steadily gaining traction throughout the past few years, the effects of 2020 propelled it to the forefront of every marketing conversation. Emarketer estimates that CTV investments in the U.S. grew by over 40% last ...View Article
The Importance of Storytelling in Connected TV Advertising
We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...View Article
How to Achieve ROI Growth with Personalization: Lessons from Mondelez
In advertising, it’s common to hear the phrase, “People don’t hate ads. They hate bad ads.” While it’s easy to write that off as industry talk (or even wishful thinking), research shows that people are more receptive to relevant, personalized ads. A ...View Article
Bringing Real-Time Sports Data to Advertising
It’s hard to believe it’s been eight years since Oreo won the real-time marketing game with their ‘dunk in the dark’ tweet. Not only did that stroke of brilliance go viral, but it also showed what was possible when marketers were hyper-focused on ...View Article
The State of CTV Advertising: New Research with Digiday
When the pandemic confined people to their homes, streaming became a main source of information, entertainment, and escape. The freedom to view content on any device at any time became even more of a necessity for consumers and greatly accelerated ...View Article
Marketing Trends Podcast: Extending Audience Reach with CTV
Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...View Article
Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth
2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up. As an advertising community, we’ve listened, learned, adapted. After a ...View Article
Forrester Now Tech: Creative Advertising Technologies
Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...View Article
