Marketing Trends Podcast: Extending Audience Reach with CTV
Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...View Article
Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth
2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up. As an advertising community, we’ve listened, learned, adapted. After a ...View Article
Forrester Now Tech: Creative Advertising Technologies
Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...View Article
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...View Article
Can You Guess How These Global Brands Are Thinking About TV Advertising?
Innovations, discussions, and predictions—CES certainly brought up a lot of interesting angles on how the technology we love will change our lives this year. It’s safe to say the conversations around television were chief among the panels, with The ...View Article
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement The connected TV landscape is in an accelerated growth phase. According to eMarketer, 87% of U.S. digital video viewers will use connected TVs this ...View Article
CTV & OTT Take Center Stage as We Enter the NewFronts
The 2018 NewFronts are here! This week-long event gathers the industry’s brightest minds, from the most influential companies, to share the latest and greatest opportunities that help us navigate through the most difficult challenges facing ...View Article
Data, Data, Data: Why Personalization is a Main Focus for Marketers
The topic of building one-to-one conversations with audiences has gained traction over time, but this year marks the acceleration of marketers strengthening their personalization strategies. In fact, marketers across the world named consumer ...View Article
Opening the Walled Gardens Is Good for Everyone
As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.View Article
