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brand safety

A Plea to Eliminate Manual Tag Wrapping

Tag wrapping is a pain for everyone involved. Not only does the process of manually wrapping tags greatly slow down the general ad serving process, but it can also lead to delays in updates for marketers who are working with multiple third-party ...
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Innovid Expands Ad Server Integration with Moat by Oracle

Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In ...
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Protecting Your Brand During the Flash to HTML Migration

The inevitable is finally here—it’s time for publishers to transition from Flash to HTML. This transition can seem daunting to marketers, as all major technology shakeups are, but this one comes on the heels of the recent industry call for more ...
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Opening the Walled Gardens Is Good for Everyone

As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.
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Why Independent Verification Can Put An End To Ad Fraud

It’s been an interesting week for the digital video industry, with several brand advertisers voicing concerns about ad fraud and brand safety and pulling their video advertising campaigns from various channels. I can’t say that I found this a ...
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