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Forrester Now Tech: Creative Advertising Technologies

Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
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Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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Driving Video Engagement Through the Purchase Funnel with Interactive Video

By now, most marketers would agree that two-way conversations with consumers are more valuable than simply pushing their brand’s messaging without providing opportunities for audiences to interact. This proves that audiences are truly engaged your ...
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Why Brands <3 Video: A Valentine's Day Tribute

With V-day quickly approaching, it’s difficult not to have love top of mind and here at Innovid, there’s nothing we love more than video! We could harp on for days about why video is #bae, but we figured we would, instead, just let these brands ...
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