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INNOBLOG

Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV

At this point, we don’t have to tell you that TV viewing behavior has changed. Nearly 60 percent of U.S. households have either never had, reduced, or cut traditional pay TV subscriptions and are not likely to go back. Not to mention the 66 percent ...
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[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
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Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
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Can You Guess How These Global Brands Are Thinking About TV Advertising?

Innovations, discussions, and predictions—CES certainly brought up a lot of interesting angles on how the technology we love will change our lives this year. It’s safe to say the conversations around television were chief among the panels, with The ...
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We'll Answer These Five Critical TV Advertising Questions At CES

 
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Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

  As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...
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Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.
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Rethinking TV: Driving Growth, Relationships and Experiences Through Data

In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...
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How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2

Day 2 at Advertising Week NY started off a little slower than the frenzy that was only one day earlier, but by around 10am the crowds showed up and sessions were packed all day. Long lines were a theme, but it’s understandable with exceptional ...
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TV is the talk of the town at Advertising Week NY

  Advertising Week New York kicked off today with the typical crowded stairways, lack of food, and the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV, and many are here to discuss among peers ...
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