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INNOBLOG

Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...
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Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
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Ditch Your Ad Builder, There’s a Better Way

I don’t want to shock the world here, but creative is crucial to performance. You can target media perfectly, implement data signals that allow you to deeply understand your audience, and at the end of the day if you’re just showing them the same ...
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QR Codes: The Comeback Kid of 2020 Tech

Imagine. It’s the year 2011. The iPhone 4s has just premiered at a lower price point with some vibrant new colors. Rebecca Black’s breakout song “Friday” plays on a loop in every store. All across the country - creative teams are trying to fit QR ...
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Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

2020 has been a tough year but for marketers, there’s a silver lining: CTV. The impact of the COVID-19 pandemic drove massive cord-cutting and resulted in large-scale adoption of CTV. A recent study by Roku highlighted that nearly 60 percent of ...
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Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV

At this point, we don’t have to tell you that TV viewing behavior has changed. Nearly 60 percent of U.S. households have either never had, reduced, or cut traditional pay TV subscriptions and are not likely to go back. Not to mention the 66 percent ...
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[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
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Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
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Can You Guess How These Global Brands Are Thinking About TV Advertising?

Innovations, discussions, and predictions—CES certainly brought up a lot of interesting angles on how the technology we love will change our lives this year. It’s safe to say the conversations around television were chief among the panels, with The ...
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We'll Answer These Five Critical TV Advertising Questions At CES

 
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