Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall
Media consumption has evolved more in the past five years than in the fifty that preceded it. Not only are people moving from linear to connected TV in droves, but they’re also watching TV with a smartphone in hand and a laptop perched on the couch ...View Article
The Importance of Storytelling in Connected TV Advertising
We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...View Article
How to Achieve ROI Growth with Personalization: Lessons from Mondelez
In advertising, it’s common to hear the phrase, “People don’t hate ads. They hate bad ads.” While it’s easy to write that off as industry talk (or even wishful thinking), research shows that people are more receptive to relevant, personalized ads. A ...View Article
OTT Composer Changed the Game for Publishers
Having been focused on advanced video solutions at Innovid for the past few years, I’ve witnessed life before and after Innovid’s OTT Composer, a creative tool that allows brands and publishers to build their own interactive CTV ad experiences. In ...View Article
Ditch Your Ad Builder, There’s a Better Way
I don’t want to shock the world here, but creative is crucial to performance. You can target media perfectly, implement data signals that allow you to deeply understand your audience, and at the end of the day if you’re just showing them the same ...View Article
Innovid Partners With Pixability to Advance Personalization Optimization on YouTube
The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...View Article
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...View Article
Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...View Article
Calling All Cord-Cutters: Advertising Week NY Day 3
As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.View Article
Rethinking TV: Driving Growth, Relationships and Experiences Through Data
In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...View Article
