Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...View Article
Calling All Cord-Cutters: Advertising Week NY Day 3
As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.View Article
Rethinking TV: Driving Growth, Relationships and Experiences Through Data
In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...View Article
How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2
Day 2 at Advertising Week NY started off a little slower than the frenzy that was only one day earlier, but by around 10am the crowds showed up and sessions were packed all day. Long lines were a theme, but it’s understandable with exceptional ...View Article
TV is the talk of the town at Advertising Week NY
Advertising Week New York kicked off today with the typical crowded stairways, lack of food, and the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV, and many are here to discuss among peers ...View Article
What we heard from brands at the ANA Digital & Social Media Conference
Looking back on the recent ANA's Annual Digital and Social Media Conference in San Diego, I find myself reflecting on the conversations that we had a chance to observe and participate in. The ANA brings together leaders from across the industry, ...View Article
Why Prioritizing Personalization Is Paramount
This piece originally appeared on The ANA's ForwardView Article
Why consumer engagement is key for back-to-school retail campaigns
This piece originally appeared on The ANA's Forward Summer break has only just started in most American schools but savvy brand marketers in the retail sector are already preparing to launch their back-to-school campaigns.View Article
Tune In: How Connected TV Drives Return on Ad Spend
As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend that bridges the two: the convergence of digital and linear television. As the leading independent video and connected TV advertising platform, Innovid ...View Article
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