<img height="1" width="1" src="https://www.facebook.com/tr?id=369567570045474&amp;ev=PageView &amp;noscript=1">

INNOBLOG

Innovid Partners With Pixability to Advance Personalization Optimization on YouTube

The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...
View Article caret

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
View Article caret

Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

  As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...
View Article caret

Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.
View Article caret

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...
View Article caret

How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2

Day 2 at Advertising Week NY started off a little slower than the frenzy that was only one day earlier, but by around 10am the crowds showed up and sessions were packed all day. Long lines were a theme, but it’s understandable with exceptional ...
View Article caret

TV is the talk of the town at Advertising Week NY

  Advertising Week New York kicked off today with the typical crowded stairways, lack of food, and the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV, and many are here to discuss among peers ...
View Article caret

What we heard from brands at the ANA Digital & Social Media Conference

Looking back on the recent ANA's Annual Digital and Social Media Conference in San Diego, I find myself reflecting on the conversations that we had a chance to observe and participate in. The ANA brings together leaders from across the industry, ...
View Article caret

Why Prioritizing Personalization Is Paramount

This piece originally appeared on The ANA's Forward 
View Article caret

Resetting the Rules: Tips on Becoming Your Own Boss

 
View Article caret