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Top 10 Innovid Blog Posts of 2023

CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends

What do you get when you combine Innovid’s analysis of +110B video ad impressions, with Target Roundel’s annual shopper survey? An unprecedented look at changes in consumer behavior and how advertisers are adapting media and creative strategies to ...

Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat

From Imagination to Innovation: Innovid is officially a public company!

We’ve reached a major milestone in our journey and I'm proud to announce Innovid is now a publicly listed company on the New York Stock Exchange (NYSE) under the ticker of CTV. I want to take the opportunity to share this incredible moment with the ...

Innovid Measures 87% Unique Reach Percentage for Whirlpool

The media ecosystem is evolving, perhaps nowhere more rapidly than in TV, and marketers are developing new perspectives and strategies to respond effectively. A critical component of this response is having a new set of cross-media measurement ...

The Awakening of Telecom: Video Insights from Innovid iQ

The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...

The Future of TV: A Clubhouse Chat

It’s been a busy few weeks for television. Announcements came out of all corners, from Roku to the NFL. With so much going on, Rich Greenfield, General Partner at LightShed Ventures, and I thought it was an opportune time to gather some of the ...

Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Just about a year after lockdowns upended life -- and advertising -- across the world, we’re starting to see the light at the end of the COVID-19 tunnel. Vaccines are being distributed, things are starting to reopen, and advertising dollars are ...

What is Digital Identity? Decode it with Innovid’s New Cheat Sheet

Digital advertising is going through an identity crisis.

 
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