What CTV Advertisers Should Learn From The Past
Advertisers are creatures of habit. They optimize to find what works and then aim for scale. It serves them well in a data-driven world, where their every move must be justified by ROI, but can also prevent them from achieving unimaginable results.
New Month, New Innovid iQ Data
Well, February started off with Punxsutawney Phil seeing his shadow and a major winter storm hitting the Northeast. While we may have 6 more weeks of winter, we've also got new January Innovid iQ data and some great key takeaways to keep us warm. ...
The Best Things We Binged in 2020
Well, folks, we made it to the start of 2021. If you’re like me, you’re probably looking around going: Great. Now what? Another night of takeout? Boring. Another at-home workout? Snore. And don’t get me started on those little afternoon walks.
Introducing Innovid iQ 2.0
During the start of the global pandemic marketers needed more than just a static understanding of trends to build relevancy, adapt quickly, and advertise effectively. We listened and launched our Innovid iQ dashboard as an open, free service for the ...
[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix
For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?
Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
OTT TV Advertising Takes the Lead in Attention and Engagement
Originally posted in Shelly Palmer’s 2019 Media & Tech Trend Report released January 9 at CES 2019.
Why I'm Cutting the Cord
The time has come for me to cut ties with my cable box. Don’t get me wrong — I love TV. I love it with a passion. Growing up, I spent most of my days after school watching cable from the minute I got home until dinner time. I look back on those many ...
Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan
In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & ...
