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[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers

The Now Consumer, who largely emerged this year, is entirely different from traditional audiences. They’re not only informed and savvy, but more importantly, they’re continuously developing new interests and habits. Though marketers understand that ...
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[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How

“Build once, deploy everywhere.” A phrase that has long been the goal of advertisers, implies building an ad once so it can be deployed across all channels in the marketing mix. It sounds promising in theory, but what does it actually look like in ...
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Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...
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Innovid Partners With Pixability to Advance Personalization Optimization on YouTube

The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...
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[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign

Personalized advertising is kind of like exercise. It’s obvious that there are so many wonderful benefits, but finding the right workout that fits your specific goals and lifestyle may seem a bit intimidating. But here’s the thing—it doesn’t have to ...
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Forrester Now Tech: Creative Advertising Technologies

Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
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We'll Answer These Five Critical TV Advertising Questions At CES

 
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