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Renault Group Outperforms Industry Benchmarks With Personalized Creative

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

Media consumption has evolved more in the past five years than in the fifty that preceded it. Not only are people moving from linear to connected TV in droves, but they’re also watching TV with a smartphone in hand and a laptop perched on the couch ...

The Importance of Storytelling Ads in Connected TV Advertising

We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...

Bringing Real-Time Data to Live Sports Advertising

It’s hard to believe it’s been eight years since Oreo won the real-time marketing game with their ‘dunk in the dark’ tweet. Not only did that stroke of brilliance go viral, but it also showed what was possible when marketers were hyper-focused on ...

CTV Advertising Takeaways from TVOT Live! 2021

Last week, Innovid showed up in full force at TVOT Live! 2021 with appearances from our Co-Founder and CEO, Zvika Netter; our Co-Founder and CTO, Tal Chalozin; and our GM Measurement and Analytics, Jessica Hogue. While much was discussed among the ...

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...

Ditch Your Ad Builder, There’s a Better Way

I don’t want to shock the world here, but creative is crucial to performance. You can target media perfectly, implement data signals that allow you to deeply understand your audience, and at the end of the day if you’re just showing them the same ...

[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers

The Now Consumer, who largely emerged this year, is entirely different from traditional audiences. They’re not only informed and savvy, but more importantly, they’re continuously developing new interests and habits. Though marketers understand that ...

[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How

“Build once, deploy everywhere.” A phrase that has long been the goal of advertisers, implies building an ad once so it can be deployed across all channels in the marketing mix. It sounds promising in theory, but what does it actually look like in ...

Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...

 
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