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digital video

[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic & Video, at GroupM, and Alegra O'Hare, VP Global Brand Communications, at Adidas ...
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[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev, and Janelle Anderson, VP, Global Marketing at American Airlines what video strategies they ...
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[WATCH] Talking shop w/ video marketers: How do you ensure your video marketing reaches and resonates with your audiences?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders from Adidas Originals & Style, HP, AB InBev, and American Airlines how they ensure their video marketing resonates.  
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Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards

We are thrilled to announce that Innovid and Compass Point Media won a Drum Digital Trading Award for Best Creative Optimization, Best Use of Creativity, and the Chairman's Award for our work on behalf of Johnsonville.
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Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week

It’s been a week of stellar Advertising Week content from industry thought leaders including major brands, agencies, publishers, technology partners, influencers and more. With so many different types of speakers, it seems as though it would be ...
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[INFOGRAPHIC] The Evolution of Video Ad Standards

Video advertising standards continue to evolve to address industry changes. The latest version of VAST, VAST 4.1, was just released by the IAB, as I discussed on AdExchanger.
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2018 Video Goals from Top Brand Marketers

Video has gained major traction with brands—and it’s not slowing down any time soon. According to HubSpot Research, video was the number one type of content that consumers wanted to see from brands they support (54% want video—compared to 46% ...
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3 Things to Consider During the NewFronts & Upfronts

The Upfronts and NewFronts are an exciting time in our industry, as they mark a time of new beginnings and set the stage for TV and digital video innovation in the year ahead.
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#WCW: Cynopsis Rising Star - Cara Feeney

It’s been awhile but we’re back with another installment of our Women to Watch series and this time we’re highlighting Senior Partnerships Manager, Cara Feeney! What makes this post extra-special is the fact that Cara was named a Cynopsis Rising ...
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Tech Talk: Succesfully Transitioning to HTML5 Video

 
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Forrester Wave

 

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