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INNOBLOG

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.
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Rethinking TV: Driving Growth, Relationships and Experiences Through Data

In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...
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How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2

Day 2 at Advertising Week NY started off a little slower than the frenzy that was only one day earlier, but by around 10am the crowds showed up and sessions were packed all day. Long lines were a theme, but it’s understandable with exceptional ...
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TV is the talk of the town at Advertising Week NY

  Advertising Week New York kicked off today with the typical crowded stairways, lack of food, and the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV, and many are here to discuss among peers ...
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What we heard from brands at the ANA Digital & Social Media Conference

Looking back on the recent ANA's Annual Digital and Social Media Conference in San Diego, I find myself reflecting on the conversations that we had a chance to observe and participate in. The ANA brings together leaders from across the industry, ...
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Why Prioritizing Personalization Is Paramount

This piece originally appeared on The ANA's Forward 
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