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What if We Never Had Third-Party Cookies?

Personalization in advertising is a lot older than you may think. Fun fact: The very first personalized ad came from Sears in 1892 when they launched a massive (at least by 1800s standards) direct mail campaign with 8K postcards. Ultimately, they ...

Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties

With Apple’s September 20th operating system update, iOS 15, came even more anxieties for advertisers who lean on personalization to accomplish their business goals. First announced at Apple’s Worldwide Developer Conference (WWDC), updates included ...

Top 3 Identity Resolution Takeaways from Innovid and the ANA

The identity landscape is rapidly shifting: solutions appear and disappear, privacy regulations are intensifying, and cookie deprecation is looming. To help marketers make sense of the chaos, we partnered with the Association of National Advertisers ...

Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution

The holy grail for any brand is a 360-degree understanding of their customer, but concerns around signal loss, walled gardens, and data ownership seem to be mounting by the day. Even the news of Google delaying its deprecation of cookies wasn’t met ...

What is Digital Identity? Decode it with Innovid’s New Cheat Sheet

Digital advertising is going through an identity crisis.

Making The Case: A Marketer’s POV on Cookie Consent

Yesterday I had the pleasure of contacting my internet service provider’s technical support team to resolve a slower than normal connection. I had just set up my new modem, but Hulu still wouldn’t load, so I asked if it could be my WiFi router. I ...

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