Well, folks, we made it to the start of 2021. If you’re like me, you’re probably looking around going: Great. Now what? Another night of takeout? Boring. Another at-home workout? Snore. And don’t get me started on those little afternoon walks.
As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...