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INNOBLOG

Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...
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Women to Watch: Stephanie Geno

  Stephanie Geno, VP, Brand Solutions  The global spotlight is shining bright on women's stories and experiences, so we wanted to continue our Women to Watch series with insights and expertise from our Vice President of Brand Solutions, Stephanie ...
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The Telecommuter: Human Biology vs Technology

As telecommuting becomes more and more technologically plausible, companies are opening their eyes, hearts and doors to the concept of the living room as the conference room. Can telecommuting eventually obviate the need for a physical communal ...
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Protecting Your Brand During the Flash to HTML Migration

The inevitable is finally here—it’s time for publishers to transition from Flash to HTML. This transition can seem daunting to marketers, as all major technology shakeups are, but this one comes on the heels of the recent industry call for more ...
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Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan

In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & ...
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Opening the Walled Gardens Is Good for Everyone

As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.
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Tech Talk: Succesfully Transitioning to HTML5 Video

 
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Innovid Women to Watch: Amanda Juip

Innovid is lucky enough to employ some amazing and talented women all across the world, and this week we’re honored to be highlighting Amanda Juip, a Sales Director from Detroit.  Our Detroit office is small (only 6 people!) but it is mighty— ...
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