Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide
Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
Ditch Your Ad Builder, There’s a Better Way
I don’t want to shock the world here, but creative is crucial to performance. You can target media perfectly, implement data signals that allow you to deeply understand your audience, and at the end of the day if you’re just showing them the same ...
QR Code Advertising: The Comeback Kid of 2020 Tech
Imagine. It’s the year 2011. The iPhone 4s has just premiered at a lower price point with some vibrant new colors. Rebecca Black’s breakout song “Friday” plays on a loop in every store. All across the country - creative teams are trying to fit QR ...
Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization
As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...
Women to Watch: Stephanie Geno
Stephanie Geno, VP, Brand Solutions The global spotlight is shining bright on women's stories and experiences, so we wanted to continue our Women to Watch series with insights and expertise from our Vice President of Brand Solutions, Stephanie Geno. ...
The Telecommuter: Human Biology vs Technology
As telecommuting becomes more and more technologically plausible, companies are opening their eyes, hearts and doors to the concept of the living room as the conference room. Can telecommuting eventually obviate the need for a physical communal ...
Protecting Your Brand During the Flash to HTML Migration
The inevitable is finally here—it’s time for publishers to transition from Flash to HTML. This transition can seem daunting to marketers, as all major technology shakeups are, but this one comes on the heels of the recent industry call for more ...
Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan
In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & ...
Opening the Walled Gardens Is Good for Everyone
As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.
