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INNOBLOG

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...
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Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...
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Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
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QR Codes: The Comeback Kid of 2020 Tech

Imagine. It’s the year 2011. The iPhone 4s has just premiered at a lower price point with some vibrant new colors. Rebecca Black’s breakout song “Friday” plays on a loop in every store. All across the country - creative teams are trying to fit QR ...
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Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

2020 has been a tough year but for marketers, there’s a silver lining: CTV. The impact of the COVID-19 pandemic drove massive cord-cutting and resulted in large-scale adoption of CTV. A recent study by Roku highlighted that nearly 60 percent of ...
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Forrester Now Tech: Creative Advertising Technologies

Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
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Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)

 
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CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage

As CES came to a close last week, the major themes around 5G, data transparency in the age of GDPR, TV innovation and OTT measurement still remain top of mind for most.
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Innovid Introduces Viewability Metrics Reporting For YouTube And Joins Google Measurement Partner Program

Last week at the Google Marketing Live Event, Google introduced its new Measurement Partner Program, which aims to improve transparency and objectivity of measurement standards for the industry. A key component of the program is making it easier for ...
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