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Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Fragmented audiences, outdated legacy measurement, rapidfire shifts in consumer trends—and, most importantly, the resilience to overcome every one of those obstacles. That’s ad biz, baby. Campaign Magazine partnered with Innovid to interview some of ...

Revolutionize TV Advertising with InnovidXP

The converged TV industry, accounting for $200B+ in annual ad spend globally, is continuously expanding across platforms, channels, screens, metrics, currencies, data sources, and beyond. As a result, today’s advertisers need independent, real-time, ...

CTV Takes Center Stage in Latest Global Benchmarks

The past two years have affected us all personally and professionally. The repercussions from a cycle of closures, reopenings, and supply chain issues reached nearly every person and industry. As marketers, we’ve been grappling with tightened ...

Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s

Due to rapid shifts in consumer behavior, new emerging technologies, and increased in-housing by brands, it has never been harder to be an independent agency. The ability to go the extra mile while quantifying the value of their marketing efforts is ...

Innovid Measures 80% Unique Reach Percentage for General Motors

There is still a misconception in the advertising industry that CTV has a frequency problem. As part of a recent study on CTV measurement, we monitored frequency across 36 campaigns and found that the average frequency was only 4.6. In addition, we ...

Innovid Measures 87% Unique Reach Percentage for Whirlpool

The media ecosystem is evolving, perhaps nowhere more rapidly than in TV, and marketers are developing new perspectives and strategies to respond effectively. A critical component of this response is having a new set of cross-media measurement ...

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

Though connected TV (CTV) has been steadily gaining traction throughout the past few years, the effects of 2020 propelled it to the forefront of every marketing conversation. Emarketer estimates that CTV investments in the U.S. grew by over 40% last ...

Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...

Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...

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