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INNOBLOG

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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CES 2019: 5G, Transparency, TV Innovation and OTT Measurement Take Center Stage

As CES came to a close last week, the major themes around 5G, data transparency in the age of GDPR, TV innovation and OTT measurement still remain top of mind for most.
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Innovid Introduces Viewability Metrics Reporting For YouTube And Joins Google Measurement Partner Program

Last week at the Google Marketing Live Event, Google introduced its new Measurement Partner Program, which aims to improve transparency and objectivity of measurement standards for the industry. A key component of the program is making it easier for ...
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