Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide
Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
QR Code Advertising: The Comeback Kid of 2020 Tech
Imagine. It’s the year 2011. The iPhone 4s has just premiered at a lower price point with some vibrant new colors. Rebecca Black’s breakout song “Friday” plays on a loop in every store. All across the country - creative teams are trying to fit QR ...
Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY
2020 has been a tough year but for marketers, there’s a silver lining: CTV. The impact of the COVID-19 pandemic drove massive cord-cutting and resulted in large-scale adoption of CTV. A recent study by Roku highlighted that nearly 60 percent of ...
Forrester Now Tech: Creative Advertising Technologies
Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage
As CES came to a close last week, the major themes around 5G, data transparency in the age of GDPR, TV innovation and OTT measurement still remain top of mind for most.
Innovid Introduces Viewability Metrics Reporting For YouTube Ads And Joins Google Measurement Partner Program
Last week at the Google Marketing Live Event, Google introduced its new Measurement Partner Program, which aims to improve transparency and objectivity of measurement standards for the industry. A key component of the program is making it easier for ...
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement The connected TV landscape is in an accelerated growth phase. According to eMarketer, 87% of U.S. digital video viewers will use connected TVs this ...
Innovid Supports Streamlined Video Ad Delivery and Analytics for Twitter
As media transparency has become top of mind for brands doing business with digital platforms, we are excited to announce Innovid will now support video ad delivery and measurement for Twitter’s In-Stream Video Ads, whether bought through an API ...
