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What's Up with Invalid Ad Traffic?

What the Heck is an Ad Server? And Why Do I Need One?

 

Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality

There's no doubt that scalability and efficiency are two of the driving factors for marketers when selecting their preferred partners. This is perhaps nowhere more important than when selecting third-party measurement partners, especially when it ...

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

Media consumption has evolved more in the past five years than in the fifty that preceded it. Not only are people moving from linear to connected TV in droves, but they’re also watching TV with a smartphone in hand and a laptop perched on the couch ...

Innovid Adds Audio Ad Server to Offering

Let me start by saying something extremely controversial for someone living in Los Angeles: I miss my commute. Do I love being stuck in traffic for an hour each morning and night? No. Getting honked at for not going 15 mph over the speed limit? ...

The State of CTV Advertising Market: New Research with Digiday

When the pandemic confined people to their homes, streaming became a main source of information, entertainment, and escape. The freedom to view content on any device at any time became even more of a necessity for consumers and greatly accelerated ...

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...

Comcast Technology Solutions Becomes Latest Partner to Join Innovid's Creative Bridge

Earlier this year Innovid announced the development of a new API, Creative Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is ...

Innovid Announces Open API to Streamline Creative Asset Management

Let’s run through the process of digital asset delivery, or should I say the historically broken process of creative asset management. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed ...

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...

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