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omni channel

Innovid Adds Audio Ad Serving to Omni-Channel Offering

Let me start by saying something extremely controversial for someone living in Los Angeles: I miss my commute. Do I love being stuck in traffic for an hour each morning and night? No. Getting honked at for not going 15 mph over the speed limit? ...
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The State of CTV Advertising: New Research with Digiday

When the pandemic confined people to their homes, streaming became a main source of information, entertainment, and escape. The freedom to view content on any device at any time became even more of a necessity for consumers and greatly accelerated ...
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Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...
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Comcast Technology Solutions Becomes Latest Partner to Join Innovid Bridge

Earlier this year Innovid announced the development of a new API, Innovid Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is the ...
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Innovid Announces Open API to Streamline Creative Asset Management

Let’s run through the process of digital asset delivery, or should I say the historically broken process. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed either locally or through a ...
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Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Innovid accreditation for the measurement of rendered display ad impressions.This achievement makes us the first to feature MRC accreditations spanning OTT, video, and ...
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[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
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Data, Data, Data: Why Personalization is a Main Focus for Marketers

The topic of building one-to-one conversations with audiences has gained traction over time, but this year marks the acceleration of marketers strengthening their personalization strategies. In fact, marketers across the world named consumer ...
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