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Innovid Launches Deeper Measurement Suite: Innovid Insights

Media consumption has evolved more in the past five years than in the previous fifty. Most notably, both audiences and advertisers are rapidly shifting from linear TV to connected TV streaming environments, with a recent report from e-marketer ...
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OTT Composer Changed the Game for Publishers

Having been focused on advanced video solutions at Innovid for the past few years, I’ve witnessed life before and after Innovid’s OTT Composer, a creative tool that allows brands and publishers to build their own interactive CTV ad experiences. In ...
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The Future of TV: A Clubhouse Chat

It’s been a busy few weeks for television. Announcements came out of all corners, from Roku to the NFL. With so much going on, Rich Greenfield, General Partner at LightShed Ventures, and I thought it was an opportune time to gather some of the ...
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Anheuser-Busch Benefits from 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...
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Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...
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Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
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Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV

At this point, we don’t have to tell you that TV viewing behavior has changed. Nearly 60 percent of U.S. households have either never had, reduced, or cut traditional pay TV subscriptions and are not likely to go back. Not to mention the 66 percent ...
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Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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We'll Answer These Five Critical TV Advertising Questions At CES

 
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Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

  As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...
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