Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
At this point, we don’t have to tell you that TV viewing behavior has changed. Nearly 60 percent of U.S. households have either never had, reduced, or cut traditional pay TV subscriptions and are not likely to go back. Not to mention the 66 percent ...View Article
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...View Article
Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...View Article
Why consumer engagement is key for back-to-school retail campaigns
This piece originally appeared on The ANA's Forward Summer break has only just started in most American schools but savvy brand marketers in the retail sector are already preparing to launch their back-to-school campaigns.View Article
Tune In: How Connected TV Drives Return on Ad Spend
As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend that bridges the two: the convergence of digital and linear television. As the leading independent video and connected TV advertising platform, Innovid ...View Article
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, mobile, and connected TV. Our team analyzes these impressions to identify trends, insights, and opportunities. Our annual Global Video Benchmarks ...View Article
Kellogg’s Pringles, CBS Interactive and Innovid Debut First Live Streaming Interactive CTV Campaign during the Big Game
We’re proud to announce we launched the first-ever live streaming interactive Connected TV campaign for a Kellogg’s Pringles spot during this year’s Super Bowl LIII. The campaign delivered addressable creative, shoppable engagement and creative ...View Article
[WATCH] Talking shop w/ video marketers: How do you measure video success?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders at Microsoft, GroupM, and HP how they measure video success.View Article
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