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Why consumer engagement is key for back-to-school retail campaigns

This piece originally appeared on The ANA's Forward  Summer break has only just started in most American schools but savvy brand marketers in the retail sector are already preparing to launch their back-to-school campaigns.
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Tune In: How Connected TV Drives Return on Ad Spend

As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend that bridges the two: the convergence of digital and linear television. As the leading independent video and connected TV advertising platform, Innovid ...
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, mobile, and connected TV. Our team analyzes these impressions to identify trends, insights, and opportunities. Our annual Global Video Benchmarks ...
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Kellogg’s Pringles, CBS Interactive and Innovid Debut First Live Streaming Interactive CTV Campaign during the Big Game

We’re proud to announce we launched the first-ever live streaming interactive Connected TV campaign for a Kellogg’s Pringles spot during this year’s Super Bowl LIII. The campaign delivered addressable creative, shoppable engagement and creative ...
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[WATCH] Talking shop w/ video marketers: How do you measure video success?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders at Microsoft, GroupM, and HP how they measure video success.  
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[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Carmen True, Global Head, Digital Experience and Marketing Innovation, HP, and Steve Sirich, General Manager, Microsoft Advertising at Microsoft what their ...
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[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic & Video, at GroupM, and Alegra O'Hare, VP Global Brand Communications, at Adidas ...
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[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev, and Janelle Anderson, VP, Global Marketing at American Airlines what video strategies they ...
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[WATCH] Talking shop w/ video marketers: How do you ensure your video marketing reaches and resonates with your audiences?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders from Adidas Originals & Style, HP, AB InBev, and American Airlines how they ensure their video marketing resonates.  
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[WATCH] Talking shop w/ video marketers: how are you reaching OTT and CTV audiences?

  In the latest installment of our video series,Talking Shop with Video Marketers, we ask Russell Ball, Global AV/Media Operations Manager, Hygiene & Home, at Reckitt Benckiser and Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic ...
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