[WATCH] Talking shop w/ video marketers: how are you reaching OTT and CTV audiences?
In the latest installment of our video series,Talking Shop with Video Marketers, we ask Russell Ball, Global AV/Media Operations Manager, Hygiene & Home, at Reckitt Benckiser and Sarah Warner, Managing Partner/Digital Investment Lead, ...
CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage
As CES came to a close last week, the major themes around 5G, data transparency in the age of GDPR, TV innovation and OTT measurement still remain top of mind for most.
OTT TV Advertising Takes the Lead in Attention and Engagement
Originally posted in Shelly Palmer’s 2019 Media & Tech Trend Report released January 9 at CES 2019.
Top 3 Takeaways from the NAB Streaming Summit
Top broadcasters, tech innovators, and TV industry heavy-hitters filled the Jacob Javits Center during NAB’s Streaming Summit in NYC — all advocating betterment for TV and OTT/CTV ecosystems. This smaller version of NAB’s annual Vegas show acted as ...
Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week
It’s been a week of stellar Advertising Week content from industry thought leaders including major brands, agencies, publishers, technology partners, influencers and more. With so many different types of speakers, it seems as though it would be ...
[Watch] Fox Business Talks Personalization in The Connected Living Room with Innovid
Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, new advertising opportunities and examples of what drives results for advertisers today.
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement The connected TV landscape is in an accelerated growth phase. According to eMarketer, 87% of U.S. digital video viewers will use connected TVs this ...
3 Things to Consider During the NewFronts & Upfronts
The Upfronts and NewFronts are an exciting time in our industry, as they mark a time of new beginnings and set the stage for TV and digital video innovation in the year ahead.
CTV & OTT Take Center Stage as We Enter the NewFronts
The 2018 NewFronts are here! This week-long event gathers the industry’s brightest minds, from the most influential companies, to share the latest and greatest opportunities that help us navigate through the most difficult challenges facing ...
Connected TV Marketing is Taking Over 2017
Connected TV is quickly rising through the ranks as the best solution for marketers looking to reach their audiences en masse, but with the precision and addressability that is becoming increasingly crucial to drive impact with consumers. We’ve seen ...
