Innovid Introduces Programmatically Enabled Interactive Connected TV
Global programmatic ad spend is expected to grow to a staggering $147B in 2021.1 In the US alone, programmatic video spend is projected to be $36.6B. A large percentage of this growth is occurring on the largest screen in the home, the connected TV ...View Article
Innovid Announces Open API to Streamline Creative Asset Management
Let’s run through the process of digital asset delivery, or should I say the historically broken process. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed either locally or through a ...View Article
