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OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework

Marketers are having a tricky time navigating the constantly evolving TV space, in part because of technological differences between linear and connected TV (CTV). Common obstacles center around audience targeting complexities and an inability to ...

Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality

There's no doubt that scalability and efficiency are two of the driving factors for marketers when selecting their preferred partners. This is perhaps nowhere more important than when selecting third-party measurement partners, especially when it ...

A Plea to Eliminate Manual Tag Wrapping

Tag wrapping is a pain for everyone involved. Not only does the process of manually wrapping tags greatly slow down the general ad serving process, but it can also lead to delays in updates for marketers who are working with multiple third-party ...

Innovid Expands Ad Server Integration with Moat by Oracle

Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In ...

Comcast Technology Solutions Becomes Latest Partner to Join Innovid's Creative Bridge

Earlier this year Innovid announced the development of a new API, Creative Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is ...

Innovid Announces Open API to Streamline Creative Asset Management

Let’s run through the process of digital asset delivery, or should I say the historically broken process of creative asset management. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed ...

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