A Plea to Eliminate Manual Tag Wrapping
Tag wrapping is a pain for everyone involved. Not only does the process of manually wrapping tags greatly slow down the general ad serving process, but it can also lead to delays in updates for marketers who are working with multiple third-party ...View Article
Innovid Expands Ad Server Integration with Moat by Oracle
Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In ...View Article
Comcast Technology Solutions Becomes Latest Partner to Join Innovid Bridge
Earlier this year Innovid announced the development of a new API, Innovid Bridge, aimed at eliminating manual work when securely passing creative assets for campaign delivery. Today, we’re excited to announce that Comcast Technology Solutions is the ...View Article
Innovid Announces Open API to Streamline Creative Asset Management
Let’s run through the process of digital asset delivery, or should I say the historically broken process. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed either locally or through a ...View Article
