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Innovid Introduces Programmatically Enabled Interactive Connected TV

Global programmatic ad spend is expected to grow to a staggering $147B in 2021.1 In the US alone, programmatic video spend is projected to be $36.6B. A large percentage of this growth is occurring on the largest screen in the home, the connected TV ...
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Innovid Announces Open API to Streamline Creative Asset Management

Let’s run through the process of digital asset delivery, or should I say the historically broken process. It starts with hundreds (and sometimes even thousands) of creative assets. These assets are hosted and managed either locally or through a ...
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