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INNOBLOG

What we heard from brands at the ANA Digital & Social Media Conference

Looking back on the recent ANA's Annual Digital and Social Media Conference in San Diego, I find ...
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Why Prioritizing Personalization Is Paramount

This piece originally appeared on The ANA's Forward 
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Resetting the Rules: Tips on Becoming Your Own Boss

 
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Why consumer engagement is key for back-to-school retail campaigns

This piece originally appeared on The ANA's Forward  Summer break has only just started in most ...
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Tune In: How Connected TV Drives Return on Ad Spend

As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend ...
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, ...
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Kellogg’s Pringles, CBS Interactive and Innovid Debut First Live Streaming Interactive CTV Campaign during the Big Game

We’re proud to announce we launched the first-ever live streaming interactive Connected TV campaign ...
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Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week

It’s been a week of stellar Advertising Week content from industry thought leaders including major ...
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[Watch] Fox Business Talks Personalization in The Connected Living Room with Innovid

Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, ...
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Data, Data, Data: Why Personalization is a Main Focus for Marketers

The topic of building one-to-one conversations with audiences has gained traction over time, but ...
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