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personalization

Mondelez Beats Brand Benchmarks By Personalizing the Holidays

Seasonal events can pay high dividends for brands who pay attention; last year, the holiday season made up roughly $1.06 trillion in retail spending. The season of shopping is looking different these days, however, as both consumers and brands turn ...
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The Importance of Storytelling in Connected TV Advertising

We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...
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How to Achieve ROI Growth with Personalization: Lessons from Mondelez

In advertising, it’s common to hear the phrase, “People don’t hate ads. They hate bad ads.” While it’s easy to write that off as industry talk (or even wishful thinking), research shows that people are more receptive to relevant, personalized ads. A ...
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Social’s Surge in the Time of Distancing

With the majority of us under stay-at-home orders last year, we had to rely on unconventional means to interact and meet with our friends. It’s unsurprising that digital ruled our relationships, sending our time on video calls and social media ...
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Marketing Trends Podcast: Extending Audience Reach with CTV

Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...
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Making The Case: A Marketer’s POV on Cookie Consent

Yesterday I had the pleasure of contacting my internet service provider’s technical support team to resolve a slower than normal connection. I had just set up my new modem, but Hulu still wouldn’t load, so I asked if it could be my WiFi router. I ...
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Ditch Your Ad Builder, There’s a Better Way

I don’t want to shock the world here, but creative is crucial to performance. You can target media perfectly, implement data signals that allow you to deeply understand your audience, and at the end of the day if you’re just showing them the same ...
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[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers

The Now Consumer, who largely emerged this year, is entirely different from traditional audiences. They’re not only informed and savvy, but more importantly, they’re continuously developing new interests and habits. Though marketers understand that ...
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[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How

“Build once, deploy everywhere.” A phrase that has long been the goal of advertisers, implies building an ad once so it can be deployed across all channels in the marketing mix. It sounds promising in theory, but what does it actually look like in ...
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Consumers Reveal Their Perspective on Sharing Data

It’s a quintessential question: how much information (if any at all) are people willing to trade for more relevant messaging from brands? A query that is certainly worth revisiting as the issue of consumer privacy continues to be hotly debated — ...
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