What if We Never Had Third-Party Cookies?
Personalization in advertising is a lot older than you may think. Fun fact: The very first personalized ad came from Sears in 1892 when they launched a massive (at least by 1800s standards) direct mail campaign with 8K postcards. Ultimately, they ...
8 Cutting-edge QR Code Advertising Strategies
QR code marketing is so hot right now. Why? Because QR codes are interactive, accessible, and incite instant action on any advertising platform—even the ones you can’t ‘click.’ All consumers have to do is scan a code with their smartphone, and ...
3 CTV Advertising Takeaways from General Motors
What makes a standout ad in 2022? Adding value to the consumer. It’s no secret either–from measurements to personalized creatives, advertisers are more committed to deeply understanding their audiences than ever before.
Closing the Loop of Creative Optimization with Consumer Insights
A college professor of mine used to say, “If the world’s greatest artist never showed their art, no one would know they existed.” His argument was simple - the world has to both see the work and react to it before they can form any consensus about ...
Innovid Partners with Cuebiq to Enable Visitation-Based Dynamic Creative Optimizations
Getting consumers to purchase something they saw online is one thing, but getting them to travel to your store location in 2022 is a whole other beast. One that is best solved through a personalized advertising approach, leveraging offline location ...
Mondelez Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR
Through the blur that has been the last few years, the memories that really stand out are the treasured moments we’ve spent with friends and family. There’s no replacement for connecting in real life, especially when there are snacks to be shared. ...
The Future of TV Isn’t Fragmented, It’s Connected.
Just a few weeks back, eMarketer released a new report upping nearly all of their forecasts around the growth of connected TV (CTV). While it was clear to everyone that 2021 was going to be a big year in terms of CTV spend, estimates were off by ...
Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties
With Apple’s September 20th operating system update, iOS 15, came even more anxieties for advertisers who lean on personalization to accomplish their business goals. First announced at Apple’s Worldwide Developer Conference (WWDC), updates included ...
Mondelez Beats Brand Benchmarks By Personalizing the Holidays
Seasonal events can pay high dividends for brands who pay attention; last year, the holiday season made up roughly $1.06 trillion in retail spending. The season of shopping is looking different these days, however, as both consumers and brands turn ...
