Decode Digital Identity with Innovid’s New Cheat Sheet
Digital advertising is going through an identity crisis.View Article
Making The Case: A Marketer’s POV on Cookie Consent
Yesterday I had the pleasure of contacting my internet service provider’s technical support team to resolve a slower than normal connection. I had just set up my new modem, but Hulu still wouldn’t load, so I asked if it could be my WiFi router. I ...View Article
Consumers Reveal Their Perspective on Sharing Data
It’s a quintessential question: how much information (if any at all) are people willing to trade for more relevant messaging from brands? A query that is certainly worth revisiting as the issue of consumer privacy continues to be hotly debated — ...View Article
