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INNOBLOG

Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

A lot has happened over the past 24 months. In 2018, Innovid received the first-ever MRC-accreditation for OTT ad impression measurement. The following year, we served the first interactive ad execution for Pringles during the 2019 Super Bowl, ...
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Consumers Reveal Their Perspective on Sharing Data

It’s a quintessential question: how much information (if any at all) are people willing to trade for more relevant messaging from brands? A query that is certainly worth revisiting as the issue of consumer privacy continues to be hotly debated — ...
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What Consumers Want: Exploring Attitudes on Personalized Ads in 2020

While the talk about consumer attitudes about advertising often paints a picture of doom and gloom that rivals Hollywood, we’re here to offer a positive perspective. We asked 1,000 of our “closest friends” to fill out a survey and tell us the good, ...
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