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The State of CTV Advertising Market: New Research with Digiday

When the pandemic confined people to their homes, streaming became a main source of information, entertainment, and escape. The freedom to view content on any device at any time became even more of a necessity for consumers and greatly accelerated ...

Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...

Innovid Named a Top Ad Tech Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

A lot has happened over the past 24 months.  In 2018, Innovid received the first-ever MRC-accreditation for OTT ad impression measurement.  The following year, we served the first interactive ad execution for Pringles during the 2019 Super Bowl That ...

Consumers Reveal Their Perspective on Sharing Data

It’s a quintessential question: how much information (if any at all) are people willing to trade for more relevant messaging from brands? A query that is certainly worth revisiting as the issue of consumer privacy continues to be hotly debated — ...

What Consumers Want: Exploring Personalization Trends and Attitudes in 2020

While the talk about consumer attitudes about advertising often paints a picture of doom and gloom that rivals Hollywood, we’re here to offer a positive perspective. We asked 1,000 of our “closest friends” to fill out a survey and tell us the good, ...

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