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3 Ways to Connect Video Advertising to the Customer Journey

This post originally appeared on Oracle's Modern Marketing Blog and was created as part of our partnership with them.

People-Based Measurement: Why Cookies Don’t Make the Cut

Like many people out there, my New Year’s resolution is to stay away from cookies. However, I’m not talking about oatmeal raisin or chocolate chip—my issue lies with cookie-based measurement, which has not evolved fast enough to match the rapid ...

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