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INNOBLOG

[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
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Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
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Why I'm Cutting the Cord

The time has come for me to cut ties with my cable box. Don’t get me wrong — I love TV. I love it with a passion. Growing up, I spent most of my days after school watching cable from the minute I got home until dinner time. I look back on those many ...
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