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INNOBLOG

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...
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The Future of TV: A Clubhouse Chat

It’s been a busy few weeks for television. Announcements came out of all corners, from Roku to the NFL. With so much going on, Rich Greenfield, General Partner at LightShed Ventures, and I thought it was an opportune time to gather some of the ...
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Marketing Trends Podcast: Extending Audience Reach with CTV

Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...
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What CTV Advertisers Should Learn From The Past

Advertisers are creatures of habit. They optimize to find what works and then aim for scale. It serves them well in a data-driven world, where their every move must be justified by ROI, but can also prevent them from achieving unimaginable results. 
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The Best Things We Binged in 2020

Well, folks, we made it to the start of 2021. If you’re like me, you’re probably looking around going: Great. Now what? Another night of takeout? Boring. Another at-home workout? Snore. And don’t get me started on those little afternoon walks. 
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Introducing Innovid iQ 2.0

During the start of the global pandemic marketers needed more than just a static understanding of trends to build relevancy, adapt quickly, and advertise effectively. We listened and launched our Innovid iQ dashboard as an open, free service for the ...
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Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

2020 has been a tough year but for marketers, there’s a silver lining: CTV. The impact of the COVID-19 pandemic drove massive cord-cutting and resulted in large-scale adoption of CTV. A recent study by Roku highlighted that nearly 60 percent of ...
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[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
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Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
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Why I'm Cutting the Cord

The time has come for me to cut ties with my cable box. Don’t get me wrong — I love TV. I love it with a passion. Growing up, I spent most of my days after school watching cable from the minute I got home until dinner time. I look back on those many ...
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