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The Future of TV: A Clubhouse Chat

It’s been a busy few weeks for television. Announcements came out of all corners, from Roku to the NFL. With so much going on, Rich Greenfield, General Partner at LightShed Ventures, and I thought it was an opportune time to gather some of the ...

Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...

Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth

2020 is over. Done. Finished. Finito. As a global community we’ve donated, bonded, and celebrated the heroes amongst us. As consumers, we’ve streamed, ordered, and masked up.  As an advertising community, we’ve listened, learned, adapted. After a ...

Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...

Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...

Can You Guess How These Global Brands Are Thinking About TV Advertising?

Innovations, discussions, and predictions—CES certainly brought up a lot of interesting angles on how the technology we love will change our lives this year. It’s safe to say the conversations around television were chief among the panels, with The ...

We'll Answer These Five Critical TV Advertising Questions At CES

 

Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

  As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...

Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

In the third installment of Innovid’s The Future of TV is Now series at Advertising Week NY, heavy weights Sir Martin Sorrell, Executive Chairman of S4 Capital and newly promoted Global Chief Marketing Officer of General Motors, Deborah Wahl, ...

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