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INNOBLOG

What we heard from brands at the ANA Digital & Social Media Conference

Looking back on the recent ANA's Annual Digital and Social Media Conference in San Diego, I find ...
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Why Prioritizing Personalization Is Paramount

This piece originally appeared on The ANA's Forward 
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Resetting the Rules: Tips on Becoming Your Own Boss

 
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Why consumer engagement is key for back-to-school retail campaigns

This piece originally appeared on The ANA's Forward  Summer break has only just started in most ...
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Tune In: How Connected TV Drives Return on Ad Spend

As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend ...
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, ...
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Kellogg’s Pringles, CBS Interactive and Innovid Debut First Live Streaming Interactive CTV Campaign during the Big Game

We’re proud to announce we launched the first-ever live streaming interactive Connected TV campaign ...
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[WATCH] Talking shop w/ video marketers: How do you measure video success?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry ...
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[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Carmen ...
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[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Sarah ...
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